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About Enhancing Healthcare Services and Brand Engagement Through Social Media Marketing Integration of Kotler's 5A Framework With IDEA Process
The document proposes a social media marketing methodology that incorporates Kotler's 5A consumer experience framework with the IDEA content marketing process and social media design principles. It aims to provide healthcare organizations with guidance on implementing effective social media marketing to engage patients and build relationships. Two case studies applying the methodology achieved above average engagement rates and positive user responses, supporting that it enhances patient engagement with healthcare brands and services.
Detailed Information
| Author: | ['olga.ptak.1331'] |
|---|---|
| Publication Year: | 2024 |
| Pages: | 17 |
| Language: | English |
| Format: | |
| Price: | FREE |
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