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About Enhancing Competitiveness: Moving From Supply Chain To Demand Chain Management
1) The document discusses moving from a supply chain focus to a demand chain focus. A demand chain prioritizes understanding and creating customer demand, working backwards from customers to suppliers. 2) Integrating marketing and supply chain management is key, as they often operate independently despite needing to work together. Marketing identifies customer needs while supply chain fulfills them. 3) By linking marketing, which creates demand, to the supply chain, which fulfills it, firms can avoid under-delivering on promises, over-delivering unprofitably, and missing opportunities to expand offerings to new customer needs. This leads to a competitive advantage.
Detailed Information
| Author: | ['madhpan'] |
|---|---|
| Publication Year: | 2016 |
| Pages: | 7 |
| Language: | English |
| Format: | |
| Price: | FREE |
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