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About E-Cab Hailing: A Study On Consumer Behaviour: September 2018
The document discusses a study on consumer behavior related to e-cab hailing services in India. It provides background on the evolution of India's taxi industry from traditional street-hail taxis to app-based ride services. The objectives of the study are to examine factors influencing adoption of mobile app-based cab services and payment preferences. The methodology involved a survey of 120 respondents to understand usage patterns and concerns around privacy and safety when using e-cab services. A literature review discusses models for how cab aggregator companies can maintain customer loyalty through continuous research, innovation, testing and quick deployment of new features.
Detailed Information
| Author: | ['MohamadMuqhris'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 18 |
| Language: | English |
| Format: | |
| Price: | FREE |
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