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About Dissertation Student Mobile Phone Market Singapore
This document is a dissertation submitted by Chen Qi to the University of Wales Institute, Cardiff for the degree of Master of Business Administration in March 2009. The dissertation investigates the student mobile phone market in Singapore by studying factors that influence students' intentions to acquire new mobile phones and factors that influence mobile phone brand switching. A questionnaire was distributed to 300 students to collect primary data on personal characteristics, product attractiveness factors, and social influences on students' mobile phone choices. The data was then analyzed to discuss the key research issues regarding students' mobile phone purchasing decisions.
Detailed Information
| Author: | ['Abhishek Aggarwal'] |
|---|---|
| Publication Year: | 2011 |
| Pages: | 94 |
| Language: | English |
| Format: | |
| Price: | FREE |
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