Download Dissertation Report 'Consumer Behavior Towards Online Advertisement' - Rafat Jamil Siddique (9137) PDF Free - Full Version
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About Dissertation Report 'Consumer Behavior Towards Online Advertisement' - Rafat Jamil Siddique (9137)
The document is a dissertation submitted by Rafat Jamil Siddique in partial fulfillment of a post graduate degree in business management from Kohinoor Business School in India. It examines consumer behavior towards online advertising. The dissertation includes an introduction covering types of online advertising such as email, affiliate marketing and contextual ads. It also discusses the competitive advantages of online advertising over traditional advertising and the major players in the online ad serving market such as Google, Yahoo and DoubleClick.
Detailed Information
| Author: | ['rafatjamils'] |
|---|---|
| Publication Year: | 2011 |
| Pages: | 27 |
| Language: | English |
| Format: | |
| Price: | FREE |
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