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About Dissertation PDF
This document profiles the customers of the e-commerce company Kalahari.net in South Africa. It was submitted by Mildred Geel in 2003 in fulfillment of the requirements for a Master of Commerce degree from the University of South Africa. The study utilized an online questionnaire distributed to Kalahari.net customers to gather quantitative data on customers' demographics, Internet usage, and purchasing behaviors. The results showed that the typical Kalahari.net customer is an English-speaking, married female aged 21-25 living in Gauteng, South Africa who browses the Internet 1-5 hours per week and has a household income over R18,000 per month.
Detailed Information
| Author: | ['Suki Yeong'] |
|---|---|
| Publication Year: | 2015 |
| Pages: | 273 |
| Language: | English |
| Format: | |
| Price: | FREE |
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