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About Dissertation
This dissertation examines differences in shopping habits and buying decisions between men and women for consumer electronics. The research looks at categories like gaming consoles, TVs, virtual assistants, and mobile phones. It analyzes the purchase process and factors influencing decisions for each gender. Data collection includes in-depth interviews, surveys, and focus groups. Key areas of exploration are spending patterns, time spent interacting with devices, and online vs. in-store shopping behaviors. The goal is to understand the underlying reasons for differences and how marketers can better target each demographic. The report will also discuss changes made during the research process and limitations.
Detailed Information
| Author: | ['GEET CHOPRA'] |
|---|---|
| Publication Year: | 2019 |
| Pages: | 100 |
| Language: | English |
| Format: | |
| Price: | FREE |
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