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About Digital Leadgenerering: Få Flere Kunder I Din B2B-virksomhed
This case study describes an account-based marketing (ABM) project conducted by a B2B software company over 3 months. The objectives were to: 1. Create a target list of relevant prospects and convert 40 accounts to leads for sales. 2. Drive qualified inquiries for their insurance software solution aimed at targeted European accounts. 3. Learn from ABM to improve through optimizing channels and sales process. The campaign involved profiling priority accounts, developing content like eBooks, and using Facebook ads. Results included 105 contacts identified, a 0.7% engagement rate, and 38 accounts converted to leads, saving sales time. The most successful elements were focused digital awareness and identifying interested accounts.
Detailed Information
| Author: | ['api-442365111'] |
|---|---|
| Publication Year: | 2019 |
| Pages: | 29 |
| Language: | English |
| Format: | |
| Price: | FREE |
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