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About Digital Demand Generation For Higher Education Institutions 1
This document discusses the importance of digital demand generation strategies for higher education institutions during the COVID-19 crisis. It notes that campus enrollments are expected to fall 15% in the fall due to the pandemic. However, the need for higher education and job skills training will increase. Therefore, institutions need to boost their digital marketing efforts to connect with prospective students who are spending more time online. Key strategies discussed include optimizing paid advertising budgets, adapting copywriting to students' current concerns, and providing fast follow-up from sales representatives.
Detailed Information
| Author: | ['F. Alberto Nieva Martinez'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 15 |
| Language: | English |
| Format: | |
| Price: | FREE |
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