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About Digital Branding A Complete Step-By-Step Guide To ... - (03 Considering The User Journey)
This document discusses understanding the user journey in digital branding by mapping out two examples - a B2B and B2C journey. The B2B example involves researching hosting companies online through searches, reviews, newsletters and social media, as well as offline conversations. It highlights the importance of risk mitigation, trust and education in the decision process. The user journey often spans online and offline channels and involves revisiting sources over time. Digital branding needs to align with user needs and provide educational content across multiple touchpoints to be effective.
Detailed Information
| Author: | ['chuyusheng33'] |
|---|---|
| Publication Year: | 2024 |
| Pages: | 14 |
| Language: | English |
| Format: | |
| Price: | FREE |
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