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Desktop
Publishing
Secrets
i!F
Desktop
Publishing
Secrets
The best desktop publishing tips,
tricks, techniques, and solutions from
the pages of Publish magazine
by
Robert C. Eckhardt,
Bob Weibel, and Ted Nace
0
Peachpit Press
Berkeley, California
DESKTOP PUBLISHING SECRETS
Peachpit Press
2414 Sixth Street
Berkeley, CA 94710
510/548-4393
© 1992 Robert C. Eckhardt,
Bob Weibel, and Ted Nace.
All rights reserved. No part of this book may be reproduced or transmitted in any
form or by any means, electronic, mechanical, photocopying, recording, or other
wise, without the prior written permission of the publisher. For information, con
tact Peachpit Press, Inc.
NOTICE OF LIABILITY:
The information in this book is distributed on an "As Is" basis, without warranty.
While every precaution has been taken in the preparation of this book, neither the
authors nor Peach pit Press, Inc. shall have any liability to any person or entity with
respect to any liability,loss, or damage caused or alleged to be caused directly or in
directly by the instructions contained in this book or by the computer software and
hardware products described herein.
TRADEMARKS:
Throughout this book trademarked names are used. Rather than put a trademark
symbol in every occurrence of a trademarked name, we state that we are using the
names only in an editorial fashion and to the benefit of the trademark owner with
no intention of infringement of the trademark.
ISBN 0-938151-74-6
Printed and bound in the United States of America.
PRINTED ON RECYCLED PAPER
~This book is dedicated to those who have plied us with
questions, to those who have shared their tips with us,
and to those who have benefited from reading the "Q&A''
and "Tips" colur~?-ns in Publish magazine. ~
Overview
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xxvii
How to use this book · The major software covered · Conventions
used in this book · How to contact us · Do the right environmental
thing
Chapter 1 Type and Typography ............ ·. ..................... 1
Correct characters· Do-it-yourself characters· Black, white, or
gray type ·The right font for the job · Large, small, and drop caps ·
Word and letter spacing· Widows, orphans, and what to do with
them · Leading, alignment, and the like · Hyphenation · Grab bag
Chapter 2 Word Processing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 83
Shortcuts · From word processor to page layout program · How to
Chapter 3 Graphics ............................................ 105
Drawing · Sizing, measuring, aligning, moving · Patterns, blends,
and fills · Clip art · Scans and scanning· Photos and gray-scale im
ages · Halftones · Color · File transfer and conversion · Shortcuts ·
Text in graphics · Grab bag
Chapter 4 Page Layout ......................................... 201
Design · Creating the layout· Working with text· Working with
graphics · Wmdow view shortcuts · Other shortcuts· Grab bag
Chapter 5 Presentations ....................................... 297
Charts and graphs · Color· JYpe and text· Presentation and pro
duction · Grab bag
i
Chapter 6 Hardware . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 323
Printers · Monitors ·Disks and hard drives · Mice and keyboards ·
Central processing units · Grab bag
Chapter 7 System software ..................................... 353
Managing files and documents ·Managing memory· Good medi
cine, pre~entive and otherwise · Organizing your fonts · Grab bag
Chapter 8 Paper and Printing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 381
Laser printing· Toner cartridges ·Color printing· Document prepa
ration for better printing · Imagesetter (service bureau) printing ·
Offset and other printing · Paper · Special printing tasks
Chapter 9 Publishing as a Business ............................. 429
Financial and legal matters · Marketing and promotion · Produc
tion · Getting files to and from
Chapter 10 Putting It All Together ................................4 47
The big picture · The gory details
Buying Guide . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 475
Index .............................................. 485
ii
Contents
Overview .. .... ............. .. ........................ i
Contents ... ........................ .................. iii
Foreword ............................... ............ xxi
Acknowledgements ........ ......................... xxiii
Introduction
How to use this book xxvtii
The major software covered XXX
Conventions used in this book xxxi
Do the right environmental thing xxxiv
How to contact us XXXV
Chapter 1 Type and Typography
Correct characters
The dotless i? 2
PostScript primes 3
Budget bullets 3
Large-caliber bullets 4
ryping special characters 4
Entering open and closed quotes 6
Open and closed quote substitutes 7
Tricking "Smart Quotes" 8
Entering special characters 8
Character reference charts 9
iii
Typing special menu symbols 12
A dash for the Lased et 13
Finding graphic characters 14
Remapping the WordPerfect keyboard 15
Drawing true outlines 18
Do-it-yourself characters
Making a ballot box 19
A better ellipsis 20
Faster slash fractions 20
A better division sign 21
Outline type tricks 22
Black, white, or gray type
White text on black 23
Keeping track of white text 25
Gray type in PageMaker 26
The right font for the job
Free and shareware PostScript fonts 27
Pick a more appropriate default font 28
Convert your handwriting into a font 28
PC character set on a Mac 30
Working with italics 31
Gray fonts in the font menu 32
Pick a font that's easy on the eyes 32
Fonts designed for low-res printers 33
Ventura fonts by number 35
Easy bar codes 36
Catalogs of fonts 38
Custom font list order 39
Keyboard keys in a font 40
Fonts for architects and other hand letterers 42
Large, small, and drop caps
Better display type 45
Better small caps 46
Quick drop caps 47
Quick change to lowercase 52
Easily lowered uppercase text 53
En-spaced headlines 53
Large-type headline workaround 54
iv
Word and letter spacing
One space, not two 56
Help with manual kerning 56
Spread the word 56
Caution: horizontal scaling 58
Condensed typefaces sa
Make a tracking chart 60
Kerning the number one 60
Widows, orphans, and what to do with them
Widow or orphan? 61
Widow control 61
Leading, alignment, and the like
Aligning footnoted numbers 62
Fixing centered text that's off-center 63
Centering graphics 64
Clean ragged right 65
Well-centered text 66
Precise visual alignment 66
Variable Ventura indents 68
Doing dotted leaders 69
Creating hung quotation marks 70
Using soft returns 72
Auto leading in Word 73
Slanting a text margin in Ventura 74
Aligning the bottoms of columns 75
Aligning text across columns 76
Easy Ventura outdents 78
Hyphenation
lines of comfortable length 79
Keeping word combinations from breaking 79
Preventing unwanted hyphenation 80
Adding hyphenation points to the dictionary 80
Grab bag
Entering text that frequently changes format Bo
The secret lives of AFM files 81
A little bigger is lots better 82
Printing Kanji characters in English programs 82
Selecting text from the keyboard 82
v
