Designing Personalized User Experiences in eCommerce

361 Pages·2004·8.53 MB·English

by  Clare-Marie Karat

DESIGNING PERSONALIZED USER EXPERIENCES IN eCOMMERCE
HUMAN-COMPUTER INTERACTION SERIES
VOLUME 5
Editors-in-Chief
John Karat, IBM Thomas Watson Research Center (USA)
Jean Vanderdonckt, Université Catholique de Louvain (Belgium)
Editorial-Board
Gregory Abowd, Georgia Institute of Technology (USA)
Gaëlle Calvary, IIHM-CLIPS-IMAG (France)
John Carroll, Virginia Tech (USA)
Gilbert Cockton, University of Sunderland (United Kingdom)
Mary Czerwinski, Microsoft Research (USA)
Steve Feiner, Columbia University (USA)
Elizabeth Furtado, University of Fortaleza (Brazil)
Kristiana Höök, SICS (Sweden)
Robert Jacob, Tufts University (USA)
Robin Jeffries, Sun Microsystems (USA)
Peter Johnson, University of Bath (United Kingdom)
Kumiyo Nakakoji, University of Tokyo (Japan)
Philippe Palanque, Université Paul Sabatier (France)
Oscar Pastor, University of Valencia (Spain)
Fabio Paternò, CNUCE-CNR (Italy)
Costin Pribeanu, National Institute for Research & Development
in Informatics (Romania)
Marilyn Salzman, Salzman Consulting (USA)
Chris Schmandt, Massachussetts Institute of Technology (USA)
Markus Stolze, IBM Zürich (Switzerland)
Gerd Szwillus, Universität Paderborn (Germany)
Manfred Tscheligi, Center for Usability Research and Engineering (Austria)
Gerrit van der Veer, Vrije Universiteit Amsterdam (The Netherlands)
Shumin Zhai, IBM Almaden Research Center (USA)
Designing Personalized User
Experiences in eCommerce
Edited by
Clare-Marie Karat
IBM TJ Watson Research Center
Jan O. Blom
Nokia Research Center
and
John Karat
IBM TJ Watson Research Center
KLUWER ACADEMIC PUBLISHERS
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eBook ISBN: 1-4020-2148-8
Print ISBN: 1-4020-2147-X
©2004 Kluwer Academic Publishers
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TABLE OF CONTENTS
About the Authors vii
Section 1: Introduction and Overview
Chapter 1: KARAT, BLOM AND KARAT/Introduction and Overview 1
Section 2: Theoretical, Conceptual, and Architectural Frameworks of
Personalization
Chapter 2: KARAT, KARAT AND BRODIE /Personalizing Interaction 7
Chapter 3: SAARI AND TURPEINEN /Towards Psychological 19
Customization of Information for Individuals and Social Groups
Chapter 4: BRIGGS ET AL /Personalization and Trust 39
Chapter 5: CRANOR /“I Didn’t Buy It For Myself” 57
Chapter 6: INSTONE /An Information Architecture Perspective on 75
Personalization
Chapter 7: HOELSCHER AND DIETRICH /E-Commerce Personalization 95
and Real-Time Site Monitoring
Section 3: Research on The Design and Evaluation of Personalized
User Experiences in Different Domains
Chapter 8: HILTUNEN, HENG AND HELGESEN /Personalized Electronic 119
Banking Services
Chapter 9: WAN /Personalized Ubiquitous Commerce 141
Chapter 10: HALSTEAD-NUSSLOCH/Self-Service, Personalization, and 161
Electronic Government
v
vi
Chapter 11: BRODIE, KARAT AND KARAT/Creating an E-Commerce 185
Environment Where Consumers Are Willing to Share Personal
Information
Chapter 12: HÄUBL ET AL /Buyer Behavior in Personalized Shopping 207
Environments
Section 4: Approaches To Personalization Through Recommender Systems
Chapter 13: RICCI AND DEL MISSIER /Supporting Travel Decision 231
Making Through Personalized Recommendation
Chapter 14: DEGEMMIS ET AL /Improving Collaborative Recommender 253
Systems by Means of User Profiles
Chapter 15: WAGNER AND LIEBERMAN/ Personalized Presentation of 275
Policies and Processes
Chapter 16: STOLZE AND STROEBEL /Recommending as Personalized 293
Teaching
Section 5: Lessons Learned and Future Research Questions
Chapter 17: TELTZROW AND KOBSA /Impacts of User Privacy 315
Preferences on Personalized Systems
Chapter 18: BLOM /Challenges for User-Centric Personalization 333
Research
ABOUT THE AUTHORS
Jan Blom
Concept Design Group
Nokia Research Center
Itämerenkatu 11-13
00180 Helsinki, Finland
viii ABOUT THE AUTHORS
70125 Bari, Italy
ABOUT THE AUTHORS ix
Richard Halstead-Nussloch
Southern Polytechnic State University
1100 South Marietta Parkway
Marietta, GA 30060 USA