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About Designing Effective Mobile Health Apps Does Combining Behavior Change Techniques Really Create Synergies
The document discusses combining different behavior change techniques in mobile health apps. It analyzes two popular behavior change theories - social upward comparison theory and protection motivation theory. While these theories have been shown to effectively change behavior individually, the study theorizes that combining their underlying mechanisms may negatively interact and reduce effectiveness. Through designing prototypes applying these theories individually and combined, a field experiment was conducted to empirically test if combining the theories dampens their effects.
Detailed Information
| Author: | ['Yucheng Jin'] |
|---|---|
| Publication Year: | 2023 |
| Pages: | 30 |
| Language: | English |
| Format: | |
| Price: | FREE |
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