Designing Apps for Success: Developing Consistent App Design Practices

279 Pages·2014·6.99 MB·English

by  Matthew David

Designing Apps
for Success
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Designing Apps
for Success
Developing Consistent
App Design Practices
Matthew David and C hris Murman
First published 2014
by Focal Press
70 Blanchard Road, Suite 402, Burlington, MA 01803
and by Focal Press
2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN
Focal Press is an imprint of the Taylor & Francis Group, an informa business
© 2014 Taylor & Francis
The right of Matthew David and Chris Murman to be identifi ed as authors of
this work has been asserted by them in accordance with sections 77 and
78 of the Copyright, Designs and Patents Act 1988.
All rights reserved. No part of this book may be reprinted or reproduced or
utilized in any form or by any electronic, mechanical, or other means, now
known or hereafter invented, including photocopying and recording, or in
any information storage or retrieval system, without permission in writing
from the publishers.
Notices
Knowledge and best practice in this fi eld are constantly changing. As new
research and experience broaden our understanding, changes in research
methods, professional practices, or medical treatment may become
necessary.
Practitioners and researchers must always rely on their own experience
and knowledge in evaluating and using any information, methods,
compounds, or experiments described herein. In using such information
or methods they should be mindful of their own safety and the safety of
others, including parties for whom they have a professional responsibility.
Product or corporate names may be trademarks or registered trademarks,
and are used only for identifi cation and explanation without intent to
infringe.
Library of Congress Cataloging-in-Publication Data
David, Matthew, 1971–
Designing apps for success : developing consistent app design
practices / Matthew David, Chris Murman.
pages cm
Includes bibliographical references and index.
1. Mobile computing. 2. Smartphones—Programming. 3. Application
software—Development. I. Title.
QA76.59.D3875 2014
005.36—dc23
2013040550
ISBN: 978-0-415-83441-4 (pbk)
ISBN: 978-0-203-50587-8 (ebk)
Typeset in Helvetica Neue
By Apex CoVantage, LLC

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DEDICATION
For my wife and kids. Love you all.
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IX
Contents
Preface xvii
Acknowledgments xix
Section One: Designing Apps to Work
Chapter 1: Putting Apps to Work 3
Defi ning How Mobility Drives Additional Business 5
Mobility for the Sole Owner 6
Small-Business Mobility Business Opportunities 10
Large-Scale Mobility Solutions for Enterprises 11
Just Get Started 14
Mobilize Your Business 14
Getting Started with Commercial Apps 15
Creating Your Mobile Strategy 19
Mobility for the Sole Owner 19
Small-Business Mobility Opportunities 19
Large-Scale Mobility Solutions for Enterprises 20
Plan to Measure Success 21
Chapter 2: Designing Your App 22
Sketching Your App 23
The Value of Sketching 24
Sketching Tools to Use 24
Tool #1: Pen and Paper 25
Tool #2: iPad Apps 26
Tool #3: Desktop Software 28
Tool #4: Websites 29
Applying Human Interface Guidelines to Your Work 32
The Apple Way 33