Design literacy : understanding graphic design

421 Pages·2014·8.02 MB·English

by  Steven Heller & Rick Poynor

Copyright © 2014 by Steven Heller
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17 16 15 14 13 5 4 3 2 1
Published by Allworth Press, an imprint of Skyhorse Publishing, Inc.
307 West 36th Street, 11th Floor, New York, NY 10018.
Copublished with the School of Visual Arts Allworth Press® is a registered trademark of Skyhorse
Publishing, Inc.®, a Delaware corporation.
www.allworth.com
Cover and interior design by Anderson Newton Design Page composition/typography by Anderson Newton
Design Library of Congress Cataloging-in-Publication Data is available on file.
ISBN: 978-1-62153-404-4
eISBN: 978-1-62153413-6
Printed in China
DEDICATION
James H. Fraser and William Drenttel
They will be missed so very much.
Contents

Acknowledgments
Foreword by Rick Poynor
Introduction
SECTION 1—PERSUASION
Propaganda and the Art of Lying
Simplicissimus Poster
THOMAS THEODORE HEINE
Neue Jugend
JOHN HEARTFIELD
The Peace Symbol
Black Power/White Power
TOMI UNGERER
End Bad Breath
SEYMOUR CHWAST, DESIGNER
Men with No Lips
ROBBIE CONAL
SECTION 2—MASS MEDIA
Jugend and Simplicissimus
PM and AD
Picture Magazines of the 1930s
Direction
PAUL RAND
Book Covers
EDWARD GOREY
Portfolio
ALEXEY BRODOVITCH
Industrial Design
ALVIN LUSTIG
Holiday
FRANK ZACHARY
Vogue
ALEXANDER LIBERMAN
Scope
WILL BURTIN
Esquire
Eros and Avant Garde
HERB LUBALIN
Push Pin Graphic
SEYMOUR CHWAST, MILTON GLASER, REYNOLD RUFFINS, EDWARD SOREL
Evergreen and Ramparts
KEN DEARDORF AND DUGALD STERMER
East Village Other
Zap Comix
Culture Tabloids
Emigre
RUDY VANDERLANS AND ZUZANA LICKO
RAW
FRANÇOISE MOULY AND ART SPIEGELMAN
Beach Culture
DAVID CARSON
Dell Mapbacks
SECTION 3—TYPE
Blackletter
Bauhaus and the New Typography
Type as Agent of Power
Peignot
A.M. CASSANDRE
Cooper Black
OSWALD COOPER
Homage to Velvet Touch Lettering
Hand Lettering
JOOST SWARTE
Pussy Galore
TEAL TRIGGS, LIZ MCQUISTON, AND SIAN COOK
Template Gothic
BARRY DECK
Manson/Mason
JONATHAN BARNBROOK
Typography for Children
Berthold’s 1924 Hebrew Type Catalogue
SECTION 4—LANGUAGE
Depero: Futurista
FORTUNATO DEPERO
Lorca: Three Tragedies
ALVIN LUSTIG
Merle Armitage’s Books
MERLE ARMITAGE
About U.S.
LESTER BEALL, BROWNJOHN CHERMAYEFF GEISMAR, HERB LUBALIN, GENE FEDERICO
Ha Ha Ha: He Laughs Best Who Laughs Last
LOU DORFSMAN
Going Out
GENE FEDERICO
Man with the Golden Arm
SAUL BASS
The Area Code (Parenthesis)
LADISLAV SUTNAR
Modern Paperback Covers
Bestseller Book Jackets
PAUL BACON
Blues Project
VICTOR MOSCOSO
The Split Fountain
Red
Best of Jazz
PAULA SCHER
The Bald Soprano
ROBERT MASSIN