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About Desarrollo de Negocios Electrónicos - Apuntes
Este documento trata sobre la identidad de marca y las dimensiones de la identidad corporativa. Explica que la identidad de una empresa tiene tres dimensiones: la identidad objetiva que incluye los elementos visuales y lingüísticos, la identidad conceptual que comprende los valores y cultura de la empresa, y la identidad operativa que son los modos de hacer las cosas. También describe las diferentes consideraciones para posicionar una marca como la identidad, la imagen y la comunicación institucional.
Detailed Information
| Author: | ['Arthur Hernández'] |
|---|---|
| Publication Year: | 2023 |
| Pages: | 441 |
| Language: | English |
| Format: | |
| Price: | FREE |
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