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Download Data Mining and Market Intelligence for Optimal Marketing Returns by Susan Chiu, Domingo Tavella in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Data Mining and Market Intelligence for Optimal Marketing Returns
The authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that are either too theoretical to be of practical use to practitioners, or too soft to serve as solid and measurable implementation guidelines, this book focuses on the integration of established quantitative techniques into real life case studies that are immediately relevant to marketing practitioners. * Provides a dual treatment of market research and data mining * Uses a how-to approach for professionals with illustrative case studies in addition to theory * Includes practical tips on how to create executive reports, dashboards, and a market intelligence infrastructure
Detailed Information
| Author: | Susan Chiu, Domingo Tavella |
|---|---|
| Publication Year: | 2008 |
| ISBN: | 9780750682343 |
| Pages: | 295 |
| Language: | English |
| File Size: | 3.149 |
| Format: | |
| Price: | FREE |
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