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About Contemporary Fashion Supply Chains - Under The Control of Style Agencies?
This document discusses contemporary fashion supply chains and the role of style agencies. It argues that while fashion supply chains are often considered examples of demand-driven markets, style agencies actually work to influence and manipulate consumer demand to align with industry trends. The five major style agencies define trends and spread them through trend books, creating a common framework that guides all supply chain actors towards collectively shaping consumer purchasing behavior. Thus, fashion supply chains employ elements of both demand-driven and offer-driven strategies, balancing responsiveness to demand with efforts to steer demand in beneficial ways.
Detailed Information
| Author: | ['Priyanka Madan'] |
|---|---|
| Publication Year: | 2014 |
| Pages: | 13 |
| Language: | English |
| Format: | |
| Price: | FREE |
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