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Consumption, Globalization, and Development PDF

153 Pages·2000·1.207 MB·English
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by Jeffrey James| 2000| 153 pages| 1.207| English

About Consumption, Globalization, and Development

In this book Jeffrey James deals with some of the most important and controversial aspects of the relationship between consumption and globalization in developing countries. Part One assesses the welfare effects of globalization on different groups of consumers, using an analytical framework that departs substantially from the assumptions of traditional consumption theory. Part Two deals with the effect of globalization on local products and cultures in developing countries and the potential afforded by the growth of the mass media to alleviate a number of social problems in those countries. The author argues that instead of the welfare gains associated with traditional theory, globalization may often lead to frustration and disappointment among consumers; that it does not invariably displace local products and that, in combination with social marketing, it offers new ways of addressing acute social problems.

Detailed Information

Author:Jeffrey James
Publication Year:2000
ISBN:9780333772669
Pages:153
Language:English
File Size:1.207
Format:PDF
Price:FREE
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