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Download Consumer Behavior: Building Marketing Strategy by Del I. Hawkins, David L Mothersbaugh in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Consumer Behavior: Building Marketing Strategy
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.
Detailed Information
| Author: | Del I. Hawkins, David L Mothersbaugh |
|---|---|
| Publication Year: | 2009 |
| ISBN: | 9780073381107 |
| Pages: | 802 |
| Language: | English |
| File Size: | 30.09 |
| Format: | |
| Price: | FREE |
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