Download Chasm Companion: A Fieldbook to Crossing the Chasm and Inside the Tornado PDF Free - Full Version
Download Chasm Companion: A Fieldbook to Crossing the Chasm and Inside the Tornado by Paul Wiefels in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Chasm Companion: A Fieldbook to Crossing the Chasm and Inside the Tornado
Originating from the work of The Chasm Group, a strategy-consulting firm serving technology based companies; this fieldbook focuses on theories of high technology marketing strategy development combined with execution. Wiefels (a founding partner of The Chasm Group) describes a life cycle model of business and market growth from the early small market of ''visionary'' customer, through widespread acceptance, to the final implementation of a given product.
Detailed Information
| Author: | Paul Wiefels |
|---|---|
| Publication Year: | 2002 |
| ISBN: | 9780061442285 |
| Pages: | 349 |
| Language: | English |
| File Size: | 1.762 |
| Format: | |
| Price: | FREE |
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