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Download CEO-Speak: The Language of Corporate Leadership by Joel Amernic in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About CEO-Speak: The Language of Corporate Leadership
CEO-Speak explores the metaphors and persuasive strategies used by leaders at Enron, Microsoft, AOL-TimeWarner, General Electric, IBM, Nortel, Canadian National Railways, Andersen, Disney, and Alcan-Pechiney-Alusuisse. Amernic and Craig show that CEOs are frequently presented as heroes engaged in and “the war of business and ” who can effect astonishing miracles of financial performance and reinvention. Contesting the notion that accounting is objective, CEO-Speak serves as an introduction to the controversies and ambiguities in corporate accountability and provides rich examples of the excesses of corporate communication.
Detailed Information
| Author: | Joel Amernic |
|---|---|
| Publication Year: | 2006 |
| ISBN: | 9780773578685 |
| Language: | English |
| File Size: | 7.5 |
| Format: | |
| Price: | FREE |
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