Case studies in the traditional food sector: a volume in the consumer science and strategic marketing series

323 Pages·4.248 MB·English

by  Cavicchi, Alessio(Editor);Santini, Cristina(Editor)

Case Studies in Food Retailing and Distribution
Related titles
CaseStudiesintheTraditionalFoodSector
(ISBN:9780081010075)
CaseStudiesinFoodRetailingandDistribution
(ISBN:9780081020371)
CaseStudiesintheWineIndustry
(ISBN:9780081009444)
Woodhead Publishing Series in Consumer
Science and Strategic Marketing
Case Studies in Food
Retailing and Distribution
Series Editors
Alessio Cavicchi
Cristina Santini
Edited by
John Byrom
Dominic Medway
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Contents
Contributorbiographies xiii
SeriesPreface xxi
AlessioCavicchiandCristinaSantini
Thechangingnatureoffoodretailinganddistribution:
Usingonecasetounderstandmany xxiii
JohnByromandDominicMedway
1 Communitybuildingstrategiesofindependentcooperative
foodretailers 1
MorvenG.McEachernandGaryWarnaby
1.1 Introduction 1
1.2 Theindependentretailer:Problemsandprospects 1
1.3 Theindependentretailerandtheirroleinthelocalcommunity 3
1.4 Findingsanddiscussion 5
1.4.1 Communityofvalues 5
1.4.2 Immediatecommunity 7
1.4.3 Supplychaincommunity 9
1.5 Conclusions 10
Acknowledgment 11
References 11
2 Disruptingthegiants:Howindependentgrocersrespond
tothesupermarketduopolyinTasmania,Australia 13
LouiseGrimmer
2.1 Introduction 13
2.2 TheAustralianretaillandscape 13
2.3 RetailinginTasmania 14
2.4 Differentiationstrategy 16
2.5 Takingonthegiants 17
2.5.1 Product 17
2.5.2 Price 18
2.5.3 Place 18
2.5.4 Promotion 19
2.6 Foesorallies? 19
2.7 Shoppingtrendsandtheimpactonconsumers 20
2.7.1 Shoplocalmovement 20
2.7.2 Ethicalconsumption 21
vi Contents
2.7.3 Time-poorlifestyleandtheluxuryofchoice 21
2.7.4 Tourismandthe“MONAeffect”inTasmania 22
2.8 ThefuturefortheTasmaniangrocerysector 22
References 23
3 Theeffectofconcentrationofretailpoweronthespecialist
knowledgeofretailstaffinthefoodandbeveragesector:
Acasestudyofwineretail 25
RosemarieNeuninger
3.1 Introduction 25
3.2 Wineretailersasacasestudy 26
3.3 TheconcentrationoffoodretailpowerinNewZealand 26
3.4 Method 27
3.4.1 Datacollectionandanalysis 27
3.5 Findingsanddiscussion 28
3.5.1 Findingsfromthefocusgroupswithwineconsumers 28
3.5.2 Findingsfromthein-depthinterviewswithwineretail
managers 30
3.6 Conclusions 34
References 35
4 TazeDirekt.com:Brandingcharmoroperationalbasics? 37
SelcenOzturkcanandDenizTuncalp
4.1 Introduction 37
4.2 OnlineretailinginTurkey 37
4.3 Scaleuptosurvive? 40
4.3.1 Themagicorthecurse 42
4.3.2 Organicfoodcertifications:costsandbenefits 42
4.3.3 Productvariety 43
4.3.4 Geographicalexpansionandlogistics 43
4.3.5 Digitalmarketing 45
4.4 Anabruptclosure 46
4.5 Reopening:arevivaloramasquerade? 48
4.6 Conclusion 49
References 50
5 Factorsinfluencingconsumers’supermarketvisitation
indevelopingeconomies:ThecaseofGhana 53
SchmidtH.DadzieandFelixA.Nandonde
5.1 Introduction 53
5.2 SupermarketsinGhana 54
5.3 Literaturereview 55
5.4 Methodology 56
5.4.1 Researchdesign 56
5.4.2 Sampleandsamplingprocedure 56
5.4.3 Datacollection 56
Contents vii
5.5 Results 57
5.5.1 Respondents’profile 57
5.5.2 Exploratoryfactoranalysis 59
5.5.3 Demographicfactorsandshoppinginfluencers 60
5.6 Discussionandconclusions 64
References 65
6 Thehomeasaconsumptionspace:Promotingsocialeating 69
DonatellaPriviteraandRebeccaAbushena
6.1 Introduction 69
6.2 Formsofthesharingeconomy:aliteraturereview 72
6.3 Understandingthecontextoffoodsharing 75
6.4 Methodologicalapproach 77
6.5 BonAppetour:Afoodcommunitymarketplace 78
6.6 Discussionandconclusions 81
References 83
7 Supplychainanalysisoffarm-to-restaurantsales:Acomparative
studyinVancouverandChristchurch 87
HiranRoy,C.Michael HallandPaulW.Ballantine
7.1 Introduction 87
7.2 Background 88
7.2.1 Localfoodmovements 88
7.2.2 Benefitsandobstaclesperceivedbyrestaurants
andchefs 89
7.2.3 Benefitsandobstaclesperceivedbyfarmers/producers 89
7.3 Method 90
7.4 Results 91
7.4.1 Interviewrespondents’profile 91
7.4.2 Respondentdefinitionoflocalfood 91
7.4.3 Benefitsperceivedbyfarmers/producers 91
7.4.4 Barriersperceivedbyfarmers/producers 95
7.4.5 Otherspecificbarriers(foodsafetyandlicensingconcerns) 96
7.4.6 Farmers/producersandfairprices 97
7.4.7 Futureprospectsforsellinglocalfoodproducts 98
7.5 Discussion 99
7.5.1 Definitionof“localfood” 99
7.5.2 Benefitsoflocalfoodasperceivedbyfarmers/producers 99
7.5.3 Barrierstosaleoflocalfoodasperceivedby
farmers/producers 99
7.5.4 Futureprospectsofsellinglocalfoodproducts 100
7.6 Conclusions 100
References 101
viii Contents
8 Thenewinstitutionaleconomics(NIE)approachtogeographical
indication(GI)supplychains:AcasestudyfromTurkey 105
PelinBicenandAlanJ.Malter
8.1 Introduction 105
8.2 Geographicalindication(GI)systems 107
8.3 TheNIEapproachtogovernanceofGIsupplychainnetworks 109
8.4 AcasestudyfromTurkey:Gemliktableolives 111
8.5 Concludingremarks 114
References 116
9 PatanjaliAyurvedLimited:Drivingtheayurvedicfoodproduct
market 119
SujoThomas,AbhishekandSanketVatavwala
9.1 Introductiontotheayurvedicconsumer-packagedgoodsindustry 119
9.2 Thegrowthoftheconsumer-packagedgoodsindustry
andtheayurvedicconsumer-packagedgoodsindustry 120
9.3 Patanjali’sproductportfolio 122
9.4 Positioningandadvertising 124
9.5 Enablingdistributionchannelsforayurvedicfood 125
9.6 Porter’sgenericvaluechainforPatanjali 127
9.6.1 Primaryactivities 127
9.6.2 Supportactivities 130
9.7 Opportunitiesandchallenges 130
9.8 Conclusion 132
References 133
Appendix 135
10 Organicinnovation:Thegrowingimportanceofprivate
labelproductsintheUnitedStates 137
XiaojinWang,KathrynBoysandNealH.Hooker
10.1 Introduction 137
10.2 Apremiumprivatelabel—organicproducts 138
10.2.1 Overviewoforganicproductintroductions
intheUSmarket 139
10.2.2 Foodandbeverageinnovation:nationalbrands
versusprivatelabels 141
10.2.3 Thetoptwoorganicfoodcategories—fresh
fruit&vegetablesanddairyproducts 143
10.3 Organicproductprices 146
10.4 Currenttrendsandfutureconcerns 149
References 150
Appendixes 155
Appendix1USDAorganiclabelingstandards 155
Appendix2 Retailersexpandtheavailabilityoforganic
productsbyintroducingprivatelabels 156
Contents ix
11 Foodretailing:Malaysianretailers’perceptionofandattitude
towardorganiccertification 159
MuhammadAzmanIbrahim,C.MichaelHallandPaulW.Ballantine
11.1 Introduction 159
11.2 Malaysianorganicandfoodretailing 160
11.3 Hypothesesdevelopment 161
11.4 Researchmethod 162
11.5 Descriptivestatistics 164
11.6 Findings 164
11.6.1 PLS-SEManalysis 164
11.6.2 Internalconsistencyreliability 165
11.6.3 Indicatorreliability 166
11.6.4 Convergentvalidity 166
11.6.5 Discriminantvalidity 166
11.7 Evaluationofthestructuralmodel 166
11.7.1 Collinearityassessment 166
11.7.2 Structuralmodelpathcoefficients 169
11.7.3 Coefficient ofdetermination(R2value) 169
11.7.4 Effectsizef2 170
11.7.5 Blindfoldingandpredictiverelevanceq2 170
11.7.6 Themediatingeffectsanalysis 171
11.8 Discussion 172
11.9 Conclusionsandrecommendations 173
References 174
12 Inclusivefooddistributionnetworksinsubsistencemarkets 179
MarcosSantosandAndre´sBarrios
12.1 Introduction 179
12.2 Casedescription 180
12.2.1 Thesituation 180
12.2.2 Originoftheinitiative 181
12.2.3 TheKiteirasdistributionsystem 181
12.2.4 Thepilot 182
12.2.5 Rolloutoftheinitiative 183
12.2.6 Escalationoftheinitiative 183
12.2.7 Resultstodate 184
12.3 Contribution 184
12.3.1 Implementingeffective cross-sectorpartnerships
betweenprivatecompaniesandNGOsforcommunity
development 185
12.3.2 Usingcustomerknowledgeascompetitiveadvantage 185
12.3.3 Usingtechnologytoincreasetheescalationefficiency
ofinclusivedistributionmodels 186
12.4 Conclusions 186
Acknowledgments 187
References 187