Buying and Selling: The Business of Books in Early Modern Europe

583 Pages·2019·8.922 MB·English

by  Shanti Graheli

BuyingandSelling
Library of the Written Word
volume 72
The Handpress World
Editor-in-Chief
AndrewPettegree(UniversityofStAndrews)
EditorialBoard
AnnBlair(HarvardUniversity)
FalkEisermann(StaatsbibliothekzuBerlin–PreußischerKulturbesitz)
EarleHavens(JohnsHopkinsUniversity)
IanMaclean(AllSoulsCollege,Oxford)
AliciaMontoya(RadboudUniversity)
AngelaNuovo(UniversityofMilan)
HelenSmith(UniversityofYork)
MarkTowsey(UniversityofLiverpool)
MalcolmWalsby(UniversityofRennes)
ArthurderWeduwen(UniversityofStAndrews)
volume 55
Thetitlespublishedinthisseriesarelistedatbrill.com/lww
Buying and Selling
TheBusinessof BooksinEarlyModernEurope
Editedby
ShantiGraheli
LEIDEN | BOSTON
Coverillustration:GalerieduPalais,AbrahamBosse,1637–1638.©Rijksmuseum,Amsterdam,
RP-P-OB-42.103.
TheLibraryofCongressCataloging-in-PublicationDataisavailableonlineathttp://catalog.loc.gov
TypefacefortheLatin,Greek,andCyrillicscripts:“Brill”.Seeanddownload:brill.com/brill‑typeface.
ISSN1874-4834
ISBN978-90-04-34032-9(hardback)
ISBN978-90-04-34039-8(e-book)
Copyright2019byKoninklijkeBrillNV,Leiden,TheNetherlands.
KoninklijkeBrillNVincorporatestheimprintsBrill,BrillHes&DeGraaf,BrillNijhoff,BrillRodopi,
BrillSense,HoteiPublishing,mentisVerlag,VerlagFerdinandSchöninghandWilhelmFinkVerlag.
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Contents
EditorialConventions ix
FiguresandTables x
NotesonContributors xvi
1 HowtoLoseMoneyintheBusinessofBooks:CommercialStrategiesin
theFirstAgeofPrint 1
AndrewPettegreeandShantiGraheli
Part 1
DebtEconomiesandBooksellingRisks
2 EarlyBookPrintingandVentureCapitalintheAgeofDebt:theCaseof
MichelWenssler’sBaselPrintingShop(1472–1491) 23
LucasBurkart
3 VenetianIncunabulaforFlorentineBookshops(ca.1473–1483) 55
LorenzBöninger
4 BookPricesinEarlyModernEurope:anEconomicPerspective 72
JeremiahDittmar
5 PrivilegingtheCommonGood:theMoralEconomyofPrinting
PrivilegesintheSeventeenth-CenturyDutchRepublic 88
MariusBuning
Part 2
DaytoDayPracticesofBookBuyingandSelling
6 TheBusinessofBrowsinginEarlyModernEnglishBookshops 111
PhilipTromans
7 PrintingforthePilgrims:KrakowSeventeenth-Century
Guidebooks 136
JustynaKiliańczyk-Zięba
vi contents
8 BookLotteriesasSaleEventsforSlow-Sellers:theCaseofAmsterdamin
theLateEighteenthCentury 154
DanielBellingradt
Part 3
SellingStrategies
9 NeitherScholarnorPrinter:LuxembourgdeGabianoandtheFinancial
StructureofMerchant-PublishinginSixteenth-CenturyLyon 181
JamieCumby
10 EditingtheThesaurusLinguaeLatinae:RobertEstienne’sDreamand
Nightmare 208
MartineFurno
11 ‘LargeVolumesthatAreBoughtbytheFew’:PrintingandSellingPostils
inEarlyModernPoland 223
MagdalenaKomorowska
12 BuyingandSellinginOneTrip:BookBarterinTimesofTroublefor
FrancescoCiotti’sPrintingandBooksellingHouse 246
DomenicoCiccarello
13 TheStateofScottishBooksellingcirca1800 261
VivienneDunstan
14 CashinginonCounterfeits:FraudintheReformationPrint
Industry 276
DrewThomas
Part 4
ListandInventories
15 ‘MenandBooksunderWatch’:theBrussels’BookMarketinthe
Mid-SixteenthCenturythroughtheInquisitorialArchives 303
RenaudAdam
contents vii
16 ‘BeautifulIntellectsShouldnotHide’:TheBookshopofLucianoPasini,
BooksellerandPublisherbetweenPerugiaandVeniceintheSecond
HalfoftheSixteenthCentury 322
NataleVacalebre
17 EarlyModernShelfLives:theContextandContentofGeorgWiller’s
MusicStockCatalogueof1622 353
AmelieRoper
18 Religion,LearningandCommerce:DanielDelerpinière,aProtestant
BooksellerinSaumur,1661 380
Jean-PaulPittion
Part 5
NewMarkets
19 TurningNewsintoaBusiness:theCommerceofEarlyNewspaper
Publishing 397
JanHillgärtner
20 Booksellers,NewspaperAdvertisementsandaNationalMarketforPrint
intheSeventeenth-CenturyDutchRepublic 420
ArthurderWeduwen
21 ‘WithoutBeingDenouncedorHumiliated’:thePurchaseofBooksfor
ReligiousCommunitiesinNewSpain 448
IdaliaGarcia
22 AdvertisingandSellinginCromwellianNewsbooks 467
JasonMcElligott
Part 6
ModernBookMarket
23 BookBitchtotheRich—theStrifeandTimesoftheRevd.Dr.Thomas
FrognallDibdin(1776–1847) 489
JohnA.Sibbald
viii contents
24 LostinTransaction:‘Discollecting’IncunabulaintheNineteenthand
TwentiethCenturies 522
FalkEisermann
ModernAuthors’Index 540
SubjectIndex 542
AlphabeticalIndex 546
Editorial Conventions
ForeigncurrencieshavebeenexpressedinRomantypethroughoutthevolume.
Whereverpossible,wehaveendeavouredtotranslateorsummarizesourcesin
foreignlanguages.
Figures andTables
Figures
2.1 HauszemLufftwhereWensslermovedhisworkshoptoin1479 24
2.2 GasparinoBarzizza,Epistolae[MichelWenssler,FriedrichBiel],Basel
1472.Copy:UniversitätsbibliothekBasel,Handschriftenmagazin,Inc
581:3,fol.2 29
2.3 AureliusAugustinus,DecivitateDei[BernardRichel,MichelWenssler],
Basel1479.Copy:UniversitätsbibliothekBasel,Handschriftenmagazin,
Inc608 32
2.4 SixtusIV,LetterofindulgencesforFreiburgi.Br.[MichelWenssler],Basel
1479.Copy:KungligaBibilioteket—SverigesNationalbibliotekStockholm,
Inkunabel1398 33
2.5 NicolòdeTudeschi,LecturasuperquinquelibrosDecretalium
[M.Wenssler,B.Ruppel,B.Richel],Basel1477.Copy:
UniversitätsbibliothekBasel,Handschriftenmagazin,NpI4 34
2.6 OverallprintingoutputofMichelWenssler’sworkshop(basedonthe
GW) 40
2.7 ProgressionofMichelWenssler’sdebtsfrom1472to1491(basedon
Vergichtbücher) 48
2.8 Aggregatedviewofprogressionofoutputanddebts(lb)ofWenssler’s
Baselworkshopbetween1472and1491 50
2.9 ImprintspublishedbyWenssleraccordingtopageformat 52
2.10 Non-datableimprintsaccordingtopageformat 53
4.1 CitiesinHernandoColón’sbookpurchases 78
4.2 DistributionofbookpricesinColón’spurchases 79
4.3 ThesubjectmatterofColón’spurchasescomparedtotheUSTC 81
4.4 Bookprices1460through1618 83
4.5 Pricesfor25sheets 84
5.1 GerardusIoannesVossius,Detheologiagentilietphysiologiachristiana
(Amsterdam:Blaeu,1668).BayerischeStaatsbibliothekMünchen,2
Dogm.354-1/2 104
5.2 GerardusIoannesVossius,Detheologiagentilietphysiologiachristiana
(Amsterdam:Blaeu,1668).AustrianNationalLibrary,scannedby
Google 105
5.3 WillemBaudartius,LesgverresdeNassav(Amsterdam:M.Colin,1616).
NationalLibraryoftheNetherlands,357F36 106
5.4 LambertusHortensius,HetBoeckD.LambertsHortensii[…]Vanden