Business Idioms Dictionary: словарь бизнес-идиом

128 Pages·2020·2.137 MB·Russian

by  Науменко Л.К.

Л. К. Науменко
BUSINESS IDIOMS
D I C T I O N A RY
СЛОВАРЬ БИЗНЕС-ИДИОМ
Москва
2020
УДК 81’374(038)=111 Электронные версии книг
ББК 81.2Англ-4 на сайте www.prospekt.org
Н34
Автор:
Науменко Л. К., доцент кафедры иностранных языков по экономическим
направлениям Восточный институт — Школа региональных и международ-
ных исследований Дальневосточного Федерального Университета, почет-
ный работник высшего профессионального образования, лауреат премии
им. В. П. Вологдина.
Науменко Л. К.
Н34 Business Idioms Dictionary: словарь бизнес-идиом. ‒ Москва : Про-
спект, 2020. ‒ 128 с.
ISBN 978-5-392-29816-7
Если Ваша компания или Вы лично ведете переговоры с иностранными
партнерами, то Вы неизбежно столкнетесь с идиомами — устойчивыми обо-
ротами, которые стали неотъемлемой частью современной бизнес-культуры.
Словарь содержит основные бизнес-идиомы и будет полезен при базовом
обучении деловому английскому, а также при желании расширить свой словар-
ный запас или уточнить значение ранее изученных выражений.
Уникальность издания в том, что оно позволяет изучить как английские, так и
русские идиомы.
Для максимального удобства идиомы расположены в алфавитном порядке,
содержат русское толкование и примеры их употребления.
УДК 81’374(038)=111
ББК 81.2Англ-4
Справочное издание
НаумеНко Лариса кЛемеНтьевНа
BUSINESS IDIOMS DICTIONARY
Словарь бизнес-идиом
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© Науменко Л. К., 2017
ISBN 978-5-392-29816-7 © ООО «Проспект», 2017
A
A-1— excellent — отличный, идеальный. Acid test — the most eff ective and essential
I bought a used computer. It’s in A-1 con- test of a quality — серьезное испытание.
dition. Road trials of the new car will provide the
acid test of its safety and reliability.
Above all (else) — most importantly (of
all) — прежде всего, главным образом, Across the board — including all parts of
в основном, больше всего. something — одинаковый для всех или
We have several matters to consider. Above всего.
all, however, is the question of fi nancing our The taxes increased across the board and
new project. everyone must pay more.
Above board — in the open; without dis- Adopt a low profi le — avoid public at-
honesty, concealment, or fraud — честный tention — занять сдержанную позицию
(игроки показывали свою честность, дер- по какому-либо вопросу.
жа руки поверх крышки стола). He’s been in a little trouble recently so
It is necessary to be above board when deal- he’s trying to keep a low profi le.
ing with people otherwise they won’t trust
you. Agree on/to/with — to reach or make
agreement about, to accept, to have the same
Above the call of duty — much more than opinion as, to come to the same conclusion —
should be expected — возможное и невоз- соглашаться с кем-либо (with), c чем-ли-
можное; не по обязанности, а от души. бо (to), на что-либо; уславливаться (on).
The teacher received a medal for his work I am afraid we cannot agree to your off er.
which went above and beyond the call of The negotiators quickly agreed on two matters.
duty.
Ahead of the curve — better than aver-
According to — following, corresponding to, age — опережая события.
in relation to, as said by, depending on — со- For careerists, they want to stay ahead of the
гласно, в соответствии с, по утверждению, curve.
по словам, по мнению.
The foreman was disciplined according to Ahead of the pack — more successful than
the rules laid down for the off ence. those you are competing against — (быть)
впереди всех.
Account for — to explain, to give a full Of all the software I’ve tested, this product
or satisfactory answer for — отчитываться is ahead of the pack.
в чем-либо, отвечать за что-либо, объяс-
нять что-либо. Ahead of time/schedule — earlier than
Price rises can be accounted for by increased arranged, expected or planned — досрочно,
demand or decreased availability of supply. с опережением графика.
3
[A] aim at • ants in one’s pants
The Minister’s arrival ahead of schedule Although the company has had its problems
caused a minor panic. over the last twelve months, all in all it has
been a successful year.
Aim at — to plan to, to try to, to reach or
hit an objective, goal or target — стремиться, All or nothing — to be or to be aiming at
нацеливаться, прицеливаться. one hundred per cent of something — все
This experiment aims at showing how to или ничего.
measure the volume of water. This company has an all or nothing policy
with its smaller suppliers.
(The) aim of exercise — the purpose or
objective of this activity which may not im- Allow for — to take into consideration or
mediately be clear or apparent — цель дея- account — принимать во внимание, учи-
тельности. тывать, допускать.
The aim of the exercise is to give a general Company cash fl ow projections are inaccu-
explanation of how the product operates. rate; they don’t allow for bad debts or salary
increases.
All along — all the time — все время,
с самого начала. All the rage — very popular/fashionable —
I knew all along that my friend would not быть в моде в данный период времени.
get the promotion. You know, violence as a political tool is all
the rage right now.
All at sea — confused — быть в полной
растерянности; не знать, что делать; не- All systems go — to be in a condition or
доумевать. attitude of total readiness to go ahead — все
I’m all/completely at sea with the news. работает нормально, все в полной готов-
ности.
All ears — eagertolisten — превратиться How do you feel about the new project? —
в слух (внимательно слушать). I am on all systems go.
The lecture was very interesting, and the
students were all ears. Along these lines — in this way or according
to or by following this method — вроде, типа.
All hands on deck — something that Your new employment contract will be
you say when everyone’s help is needed, along the lines of your last one, except for
especially to do a lot of work in a short a salary increase.
amount of time — аврал, мобилизовать
все силы. Amount to — to total, to mean, to result
We’ve got to get all this cleared up before in — составлять сумму, равняться, быть
they arrive so it’s all hands on deck. равным, равнозначащим.
Although at fi rst the proposals seemed at-
All important — most important, urgent tractive, in fact they amounted to very little.
or necessary — крайне важный, первосте-
пенной важности. And so on — and other similar details;
Speed, surprise and superiority are all im- etc. — и так далее.
portant as factors for success in commercial I don’t know him very well, although we’ve
operations. shared the same offi ce and so on for two years.
All in all — taking everything into account Ants in one’s pants — nervousness, anxi-
and weighing it up, summarizing by compar- ety — нервозность, беспокойство.
ing the positive and negative factors — в об- Would you please stop tapping your foot?!
щем, все. You must have ants in your pants!
4
apple of one’sey • at a loss for words [A]
Apple of one’seye — something special — As straight as a die — completely honest/
что-либо или кто-либо очень дорогой или fair — прямой, такой не подведет, чест-
важный для говорящего. ный.
The man’s youngest daughter is the apple of She’s as straight as a die, I can trust her to
his eye. tell me what she’s really thinking.
Argue against — to oppose with logic — As such — in or by its nature, considered
полемизировать. alone, in itself — как таковой, по существу.
The Research and Development Manager The company as such is in a strong fi nancial
argued strongly against reducing his depart- position.
ment’s annual budget.
As to — about, regarding — в отношении.
Arise from — to originate from, to be due, to We have to weigh up the pros and cons — as
be caused by — происходить, проистекать. to the risks and opportunities.
Misunderstandings often arise from lan-
guage problems. As usual — as always, in the normal or ac-
customed way — как всегда, как обычно.
An arm and a leg — a large amount An annual bonus will be paid as usual to
of money — 1. большая сумма денег; employees who have performed well this year.
2. очень дорогостоящий.
My new Mercedes cost me an arm and a leg. As we have seen — as has already been
shown, proved or demonstrated — как мы
Arrange for — to fi x or make practi- видели, как мы поняли.
cal plans for something to happen or to be As we have seen from the trading fi gures,
done — подготавливать, организовывать. sales in all sectors are up, although profi ts re-
Let’s arrange for a meeting now. How about main marginal.
Friday, nine o’clock, your offi ce?
As well (as) — too, also, in addition to —
ASAP — is an acronym for «as soon as pos- так же как, а также, заодно и.
sible» — как можно быстрее. As well as being the best on the market, our
I need to fi nish these reports. My boss needs products are also reasonably priced.
them ASAP.
As a whole — taken or considered all to-
As far as it goes — within certain limited gether; in aggregate — в целом, в общем,
incomplete or imperfect bounds — что каса- в общей массе.
ется (чего-либо), что до (чего-либо). The group as a whole approved the parent
Your argument seems logical, as far as it company’s proposal.
goes, but to be honest it doesn’t tackle the real
issues here. As yet — up to now, up to the time of
speaking, so far — все еще, пока, до сих
As long as — if the situation exists that, пор, на данный момент, к настоящему
provided that, but only if — пока, до тех моменту.
пор. As yet, we haven’t had time to consider your
We aren’t going to make a profi t as long as proposals.
we continue employing too many people.
At a loss for words — unable to think of
As a rule — usually (but not always) — как anything to say — быть не в состоянии го-
правило, обычно. ворить; не знать, что сказать.
As a rule we deliver within 7 days of receipt I was at a loss for words when I met my
of order. friend after many years.
5
[A] at all • at a premium
At all — to any or to some, extent or degree; гласии с кем-либо; противостоять кому-
in any way — совсем, полностью. либо.
If we can be of any help to you at all, please We are at logger heads with the company
don’t hesitate to contact us. over their plans to build a new factory.
At cross purposes — having a diff erence At a loss — below cost — в убыток.
of opinions, wishes or objectives, leading to We were forced to sell the computers at a big
confusion — делать наперекор; говорить loss.
на разных языках.
This is a complex matter, so let’s set up our At (the) most — up to a given maximum —
objectives before we start, to make sure we самое большее, не больше чем.
don’t end up at cross purposes. Bankruptcy is certain, at most we can just
delay it, but we can’t prevent it.
At the end of one’s rope — desperate, with
nowhere to turn — не иметь выбора, альтер- At odds — in disagreement — быть в ссоре
нативы; застрять в плохой ситуации. с кем-либо, иметь разногласия с кем-ли-
I’m at the end of my rope — I lost my job, бо.
my car died, and I don’t have any money in The man has been at odds with his boss over
the bank. his new sales territory.
At fault — responsible, to blame — быть At once — immediately, very soon, right
ответственным за что-либо, быть винов- away — сразу, в то же время, вместе с тем.
ным в чем-либо. Can you send this fax at once please, it’s very
I wondered who was at fault for the loss of urgent.
valuable documents.
At one’s beck and call — always ready to
At fi rst — originally, in the fi rst instance, do as ordered — всегда быть готовым по-
at/in the beginning, to start with — вначале, служить кому-либо или сделать что-либо
сначала, на первых порах. для кого-либо.
It made sense at fi rst to include overseas Don t expect to have me at your beck and call.
trade in our budget fi gures.
At one’s wit’s end — frantic, anxious, not
At fi rst sight (glance) — apparently at fi rst, knowing what to do next — быть в расте-
when seen for the fi rst time — на первый рянности; не знать, что делать.
взгляд, с первого взгляда. I’m at my wit’s end with this problem. I can-
At fi rst sight the contract seemed normal. not fi gure it out.
At full stretch — using all one’s energy to At the outset — at, from or shortly after
do something — полностью, полным ходом. some starting point — вначале.
The emergency services are working at full The product was more successful than we
stretch today to cope with the accident. had expected at the outset.
At least — to this minimum extent or At the outside — as the highest estimate,
amount or degree — по крайней мере, at the most — самое большее, в крайнем
во всяком случае. случае.
It’s only a small order, but at least it’s better How much does it cost? — At the outside
than nothing. I would guess around 50 dollars.
At logger heads (with somebody) — in At a premium — at a high price — по вы-
strong disagreement — быть в ссоре, несо- сокой цене.
6
at random • average out at [A]
They started selling this software at a pre- At will — as or when one pleases, with-
mium. out restriction or limit — по желанию, как
угодно.
At random — without specifi c aim, unsys- With a Gold Card you can travel almost at
tematic — наугад, наобум, наудачу. will.
The market researchers interviewed people
at random in the street. Average out at — to calculate or be calcu-
lated as an average — вычислять среднюю
At stake — ready to be won or lost; at risk; величину.
hanging in the balance — поставленный Production time per unit averages out at two
на карту; в опасности. hours.
That’s a very risky investment. How much
money is at stake?
B
Back against the wall — in a very diffi cult Back to the drawing board — ready to
position, with few or no choices — припе- start over, refi ne or rethink an idea — вер-
реть к стене, прижать к стенке. нуться и начать что-либо (проект, мысль
The minister had survived many political и т. п.) с начала.
changes, many threats to his position. In fact, The boss does not like our idea so we must
when he had his back against the wall, he was go back to the drawing board.
at his most charming and dangerous.
Back to the salt mines — time to return
Back and forth (backwards and for- to work, school, or something else that might
wards) — movement from one position to be unpleasant — вновь за работу, за учебу,
another, before returning to the fi rst position за занятия и т. п. (вернуться к выполне-
again, usually again and again, regularly — нию чего-либо неприятного).
взад и вперед. The work was tedious; they fi nished their
Letters had been passing back and forth be- coff ee and went back to the salt mines.
tween the two companies for weeks before
a meeting could be set up. Back to square one — returned to the be-
ginning — все сначала, все заново.
Back down — to show a marked change of Negotiations have broken down, and
attitude or position, from being in confronta- it’s back to square one.
tion to being passive, neutral or accepting, to
withdraw — отступать, уступать, отказы- Back to the drawing board — return
ваться. to an earlier stage in an enterprise because
After days of hard negotiating, both sides a planned undertaking has failed — все на-
backed down suffi ciently in their demands to чинается сначала.
make agreement possible. After our fi rst attempt failed we went back to
the drawing board.
Back on one’s feet — fi nancially indepen-
dent or physically healthy — снова встать Backroom deal — an agreement or deci-
на ноги (вернуть себе прежнее положе- sion that is made without the public knowing
ние). about it — закулисная сделка.
She has undergone a serious operation and We will never reach an agreement if our com-
now she is back on her feet. panions don’t put an end to backroom deals.
Back out (of) — to fail to carry out (or to Bail a company out — rescue a company
withdraw from) some promise, arrangement, from trouble or diffi culty — давать поручи-
agreement or obligation — уклоняться, от- тельство или вносить залог за компанию.
ступать от чего-либо. The local government decided to bail out the
You can rely on her for sure. Once she agrees shoe factory in order to avoid unemployment
to do something, she never backs out of it. in the town.
8
bait and switch • be beside the point [B]
Bait and switch — deceptive commercial He will need time... to present the bare
practice of advertising a low-priced item to bones of the argument.
attract customers, then telling them that the
product is out of stock and persuading them Bark up the wrong tree — make a wrong
to buy a more expensive article — заманить choice or false assumption — ошибаться,
и подменить* (привлечение клиентов идти по ложному следу; обвинять не того,
низкой ценой с последующим объявлением кого следует.
о том, что данный товар закончился или George is barking up the wrong tree when he
на самом деле имеет недостаточное каче- blames his troubles on his parents.
ство; целью является привлечение клиентов
в торговую точку в расчете на то, что при- Base on — to use as a basis, ground, or sys-
шедший клиент все равно совершит какую- tem of reasoning — основываться на.
либо покупку; во многих странах считается The scientist’s calculations were based on
незаконным). the results of his experiments.
This store is famous for its bait and switch
tactics. Bat an eyelash (neg.) — show emotion —
реагировать; делать большие глаза.
(The) Ball is in (your) court — It’s up to Bill told his story without batting an eyelash,
(you) to take action, the next step is for (you) although not a word of it was true.
to take, (we) await your next move — теперь
твоя очередь действовать; теперь все за- Bat a thousand — have a perfect record
висит от тебя. whether good or bad — быть очень успеш-
We’ve made them a good off er — now the ным.
ball’s in their court. Jeremy has been batting a thousand in his at-
tempts to earn much money.
Ballpark number — a very inexact esti-
mate — неточный, приблизительный по- Be against (to be for, to be in favor of) —
казатель. to oppose, to be opposed or contrary to —
A fi rm price hasn’t been set yet, but the ball- возражать (быть за).
park fi gure under discussion is $3 million. This company is against joint venture
schemes because experience shows that these
Bang for the buck — value for the money so often go wrong.
spent; excitement for the money spent — по-
лучить сполна за свои деньги. Bean counter — a person, such as an ac-
They were not able to get much bang for the countant or fi nancial offi cer, who is con-
buck when they advertised on the Internet. cerned with quantifi cation — бухгалтер,
счетовод; человек, ведущий расчеты.
Banker’s hours — short work hours: 10:00 Today two bean counters are here to help us
A. M. to 3:00 P. M. — короткие часы рабо- with our taxes.
ты (часы работы банка).
There aren’t manybankers who keep bank- Be beside oneself — be very upset, ner-
er’s hours these days. vous — в крайнем состоянии, в состоянии
чего-либо (гнева, страха, расстройства
(The) Bare bones (bare outline) — a short и т. п.).
description, a few words giving only the most Sarah could not speak. She was beside her-
important facts — костяк, основное, самое self with angerwhen she got a pink slip.
главное.
At this stage, I’m going to describe the pro- Be beside the point — to have no connec-
cess in bare outline only. My colleague will tion with what is being discussed, to be irrel-
explain it in detail later. evant — быть неважным, несвязанным.
9
[B] be exact • be at around the bush
The only important question is whether we She’s always complaining that she
go ahead with the project or not, anything doesn’t have enoughmoney, but we’re all in
else is beside the point. the same boat.
Be exact — to be more precise, to defi ne Be (go) out of action — to not work or op-
exactly or accurately — быть точным. erate, to fail to function or to stop working/
The calculations were exact to the nearest operating/functioning — не работать, быть
millimeter. выведенным из строя.
The computer is out of action at the mo-
Be head and shoulders above the rest — ment, due to an electrical fault.
be more important/greater/better than others —
быть на голову выше остальных (быть го- Be rolling in it — be rich — купаться
раздо лучше кого-либо или чего-либо). в деньгах.
I believe that our team is head and shoulders If they can aff ord a yacht, they must be roll-
above the other teams. ing in it.
Be in the dark — to not know, to be with- Be (fall) short of — to be less than need-
out information — быть в неведении, в не- ed, wanted or expected, to lack something,
известности. to not be enough — испытывать недоста-
It’s no use asking me about the compa- ток в чем-либо, нуждаться в чем-либо;
ny’s takeover plans — I’m as much in the dark не хватать.
as you are. The test results are interesting as far as they
go, but they fall far short of proving the safety
Be in the picture — to know, to have infor- of this product.
mation — быть в курсе дела.
Let’s go over those points again, to make Be snowed under — have a plenty of work
sure you’re completely in the picture, before we to do — быть заваленным работой, загру-
go any further. женным, обремененным.
Can you call me later? I’m snowed under
Be in line with — to be in conformity or with my manager’s orders.
agreement with — точно следовать (идеям,
принципам). Be (run, come) up against — to be, or ar-
Your ideas are very interesting especially as rive, at a position where positive progress or
they’re very much in line with our own. forward movement is, or may be, blocked —
стоять перед задачей, проблемой, встре-
Be in/out of touch with — to be in con- тить трудности.
tract by the spoken or written word, to get Profi ts have fallen because the company
in touch — to make contract, to keep or stay is up against stronger competition than ex-
in touch — to continue contract, to lose pected.
touch — to lose contract, out of touch — not
in contract — находиться в контакте с/не Bear fruit — to produce the result — при-
находиться в контакте с; быть в курсе че- носить плоды (давать результаты).
го-либо/не быть в курсе чего-либо. After 10 years’ hard work, his research fi -
Although they don’t see each other very of- nally bear fruit.
ten, they are in constant touch by letter or phone.
Be at around the bush — avoid giving
Be in the same boat — be in the same un- a clear answer — ходить вокруг да около
pleasant situation as other people — в одном (говорить уклончиво и не по существу).
положении, в одной ситуации; испыты- Stop beating around the bush and give us
вать те же трудности, неприятности. your fi nal decision.
10