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About Business Development Report For Small IT Firms
This document summarizes a dissertation report on studying the use of online marketing in integrated marketing communication. The report was submitted by Suraj Shripal Arjune to complete the requirements for a Master of Business Administration degree in marketing from Indira Institute of Management, Pune in 2015-2017 under the guidance of Dr. Sanjay Bhale. The report examines the importance of integrated marketing communication and online marketing and analyzes primary data collected through a survey to understand how companies can better utilize online activities in their marketing strategies.
Detailed Information
| Author: | ['Suraj Arjune'] |
|---|---|
| Publication Year: | 2019 |
| Pages: | 52 |
| Language: | English |
| Format: | |
| Price: | FREE |
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