Table Of ContentBuilding Success with Business Ethics
Advice from Business Leaders (Collection)
Helio Fred Garcia
Jon Huntsman
Ken Blanchard
Colleen Barrett
Doug Lennick
Fred Kiel Ph.D.
Vice President, Publisher: Tim Moore Associate Publisher and Director of
Marketing: Amy Neidlinger
© 2013 by Pearson Education, Inc.
Publishing as FTPress Delivers
Upper Saddle River, New Jersey 07458
Company and product names mentioned herein are the trademarks or registered
trademarks of their respective owners.
All rights reserved. No part of this book may be reproduced, in any form or by
any means, without permission in writing from the publisher.
ISBN-10: 0-13-312359-6
ISBN-13: 978-0-13-312359-3
For more information, please contact us at [email protected]
Contents
The Power of Communication: Skills to Build Trust, Inspire Loyalty, and
Lead Effectively
Foreword
Introduction: Leadership, Discipline, and Effective Communication
PART I: LEADERSHIP AND COMMUNICATION: CONNECTING
WITH AUDIENCES
1 Words Matter
The Power of Communication
Strategy = Ordered Thinking
The Nature of Effective Leadership Communication
Senator John McCain’s Blunder
David Letterman Jumps In
The Audience Has Its Own Ideas
Losing Face
The Struggle to Win Hearts and Minds
Connecting with Audiences
Recap: Best Practices from This Chapter
Lessons for Leaders and Communicators
2 Taking Audiences Seriously
What Bill Gates Said/What the Audience Heard
Netflix Misfires—Twice
Second Stumble
Yet Another Stumble?
Restraining the Imperious Executive
Orienting on the Audience
Audience Engagement Checklist
Recap: Best Practices from This Chapter
Lessons for Leaders and Communicators
3 Words Aren’t Enough
Walk the Talk
Hurricane Katrina, New Orleans, and the U.S. Government
Overnight, Sunday to Monday: Katrina Strikes
Monday: New Orleans Under Water
Tuesday: The Reality Sets In
Wednesday: The Situation Is Dire; Government Seems Not to Get It
Thursday: Things Fall Apart
Friday: The President Steps Up But Misfires
Weekend: Blame Game
Monday, September 5: Self-Inflicted Harm
Wednesday: President Bush and Michael Brown as Laughingstocks
Friday: FEMA Director Brown Is Out
Aftermath
Trust, Consequences, and the Say-Do Gap
FEMA Resets Expectations
Recap: Best Practices from This Chapter
Lessons for Leaders and Communicators
4 Speed, Focus, and the First Mover Advantage
The Second Battle of Fallujah
The Marines Act on the Fallujah Shooting
Abu Ghraib and Loss of the First Mover Advantage
The First Mover Advantage and Celebrity Scandal
Operationalizing the First Mover Advantage
Recap: Best Practices from This Chapter
Lessons for Leaders and Communicators
5 Initiative, Maneuver, and Disproportionality
Race Trumps Healthcare
Initiative and Response
Adventures in Time
Recap: Best Practices from This Chapter
Lessons for Leaders and Communicators
PART II: STRATEGY AND COMMUNICATION: PLANNING AND
EXECUTION
6 Goals, Strategies, and Tactics: Preparing and Planning
Planning Isn’t Looking at a Calendar; It’s Looking at a Chessboard
Hurd to the Rescue
Hurd on the Street
Measure Twice, Cut Once
Understanding Strategy: Thinking Clearly on Three Levels
The Strategic Level
The Operational Level
The Tactical Level
Template for Planning: For Being Strategic in Leadership Communication
Recap: Best Practices from This Chapter
Lessons for Leaders and Communicators
PART III: BUILDING SKILLS: GETTING GOOD AT
COMMUNICATING WELL
7 Performance: The Physicality of Audience Engagement
Commitment to Self-Development
Connecting at a Distance
Engaging Audiences
Physicality: Let Me Hear Your Body Talk
Stand and Deliver
Connecting with Eye Contact
Stagecraft
Using Visuals Effectively
Recap: Best Practices from This Chapter
Lessons for Leaders and Communicators
8 Content: Word Choice, Framing, and Meaning
Metaphor and the Management of Meaning
Reframing
Meeting People Where They Are
Recap: Best Practices from This Chapter
Lessons for Leaders and Communicators
9 Audiences: Attention, Retention, and How Hearts and Minds Work
I Second That Emotion
I Feel Your Pain
We Happy Few
Baby, I Was Born This Way
Keep Calm and Carry On
The Amygdala and Audience Engagement
Adapting to the Amygdala: Five Strategies for Audience Engagement
The Primacy of the Visual: The Eyes Have It
Air Thin
Recap: Best Practices from This Chapter
Lessons for Leaders and Communicators
10 Putting It All Together: Becoming a Habitually Strategic
Communicator
Communication Is a Leadership Discipline
Nine Principles of Effective Leadership Communication
Closing Considerations
Appendix Warfighting Principles for Leadership Communication
Endnotes
Index
Winners Never Cheat Even In Difficult Times
Foreword by Glenn Beck
Introduction Good Times, Bad Times
Circumstances may change but your values shouldn’t.
Chapter One Lessons from the Sandbox
Everything we need for today’s marketplace we learned as kids.
Chapter Two Check Your Moral Compass
We know darn well what is right and wrong.
Chapter Three Play by the Rules
Compete fiercely and fairly—but no cutting in line.
Chapter Four Setting the Example
Risk, responsibility, reliability—the three Rs of leadership.
Chapter Five Keep Your Word
It’s high time to corral the corporate lawyers.
Chapter Six Why We Cross the Line
There are many temptations, but reminders help.
Chapter Seven Pick Advisors Wisely
Surround yourself with associates who have the courage to say no.
Chapter Eight Get Mad, Not Even
Revenge is unhealthy and unproductive. Learn to move on.
Chapter Nine Graciousness Is Next to Godliness
Treat competitors, colleagues, employees, and customers with respect.
Chapter Ten Your Name Is on the Door
Operate businesses and organizations as if they’re family owned.
Chapter Eleven The Obligation to Give Back
Nobody is completely self-made; return the favors and good fortune.
Chapter Twelve The Bottom Line
Acceptable values are child’s play, not rocket science.
Perspective from Larry King
Perspective from Neil Cavuto
Perspective from Wayne Reaud
Lead with LUV: A Different Way to Create Real Success
Foreword
What Is Leadership?
Celebrating Successes
Having Mentors
Servant Leadership is Love in Action
Understanding Servant Leadership
The Triple Bottom Line
Employer of Choice
Provider of Choice
Investment of Choice
Making Unions Your Business Partners
Citizen of Choice
A Compelling Vision
A Significant Purpose
A Picture of the Future
Clear Values
What Makes Servant Leadership Work?
Defining Love
Maintaining a Strong Culture
Differences Between Self-Serving and Servant Leaders
Final Words
Epilogue
Endnotes
LUV Notes
About the Leading at a Higher Level Series
About the Authors
Moral Intelligence 2.0: Enhancing Business Performance and Leadership
Success in Turbulent Times
Foreword by Richard Leider
