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Breaking Through: Implementing Customer Focus in Enterprises (Bloomberg Professional Library) PDF

224 Pages·2004·0.605 MB·English
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by Sandra Vandermerwe| 2004| 224 pages| 0.605| English

About Breaking Through: Implementing Customer Focus in Enterprises (Bloomberg Professional Library)

In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement customer focus in enterprises. In an environment of falling margins the model shows how to increase value to customers and improve business results.

Detailed Information

Author:Sandra Vandermerwe
Publication Year:2004
ISBN:9780230514300
Pages:224
Language:English
File Size:0.605
Format:PDF
Price:FREE
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