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Download Branding @ the Digital Age by Herbert M. Meyers, Richard Gerstman in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Branding @ the Digital Age
The advent of the Internet and other new digital technologies means that companies—be they virtual or traditional bricks-and-mortar—must develop a successful strategy for presenting compelling brands in the virtual world. Drawing on their experience with Interbrand, the world's largest branding consultancy, and including chapters by branding experts from such companies as Pepsi-Cola, Procter & Gamble, and Hewlett Packard, the authors focus on the strategic role of e-branding. Practical, tested, and designed for companies in any industry, this book presents a lively look at creating and sustaining e-brands beyond the current dot-com fizzle.
Detailed Information
| Author: | Herbert M. Meyers, Richard Gerstman |
|---|---|
| Publication Year: | 2002 |
| Pages: | 193 |
| Language: | English |
| File Size: | 11.959 |
| Format: | |
| Price: | FREE |
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