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Brand NFL: Making and Selling America's Favorite Sport PDF

337 Pages·2007·1.107 MB·English
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by Michael Oriard| 2007| 337 pages| 1.107| English

About Brand NFL: Making and Selling America's Favorite Sport

Professional football today is a $6 billion sports entertainment industry. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. At the heart of this story is a question with no simple answer: has the extraordinary commercializing and ''branding'' of NFL football since the late 1980s ironically weakened the cultural power of a sport whose appeal for more than a century was fundamentally noncommercial?

Detailed Information

Author:Michael Oriard
Publication Year:2007
ISBN:807831425
Pages:337
Language:English
File Size:1.107
Format:PDF
Price:FREE
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