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About Bba G Unit-1 Dm-304 E-Notes
1. The document discusses digital marketing, providing definitions and the scope and importance of digital marketing. It notes that digital marketing encompasses all marketing efforts using electronic devices or the internet to connect with customers. 2. The scope and importance section outlines several benefits of digital marketing, including flexibility, ease of use, environmental friendliness, fast reach, influence, job opportunities, high engagement, low cost with high returns, and the ability to immediately measure results. 3. A comparison is made between traditional marketing like print ads versus digital marketing tactics on the internet and social media. Benefits of both are summarized.
Detailed Information
| Author: | ['bba01624201719'] |
|---|---|
| Publication Year: | 2024 |
| Pages: | 17 |
| Language: | English |
| Format: | |
| Price: | FREE |
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