Awareness and Acceptance of DeLaval Milking Machine in Sangli and Kolhapur region of

108 Pages·2017·14.81 MB·English

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"Awareness and Acceptance of DeLaval Milking Machine
in Sangli and Kolhapur region of Maharashtra"
Project
Submitted to the
ASPEE AGRIBUSINESS MANAGEMENT INSTITUTE
or
In partial fulfillment of tbe requirements for tbe award of tbe Degree
MASTER OF BUSINESS ADMINISTRATION
(AGRIBUSINESS MANAGEMENT)
2011-2012
By
Mr. Nebe Amol Patilsabeb
(04-0689-2010)
4th Semester
ASPEE AGRI BUSINESS MANAGEMENT INSTITUTE
NA VSARI AGRICULTURAL UNIVERSITY
NAVSARl, GUJARAT
ASPEE AGRIBUSINESS MANAGEMENT INSTITUTE
NA VSARI AGRICULTURAL UNIVERSITY
NAVSARI - 396 450
. CERTIFICATE - I
1'1'2012
Date:
This is to certifY that MR. NEHE AMOL PATILSAHEB has successfully completed the
course work and examination as required under the regulation for MBA (ABM).
~ii==
Dr. B. K. Dhaduk
Dean
AABMI
•
ASPEE AGRIBUSINESS MANAGEMENT INSTITUTE
NAVSARI AGRICULTURAL UNIVERSITY
NAVSARI - 396 450
CER'I'IF'ICAT E - IT
Date~~/oV 2012
This is to certifY that the Project work entitled "Awareness and Acceptance of
DeLaval milking machine in Sangli and Kolhapur region of Maharashtra"
submitted for the degree of MBA (ABM) in the subject of Agribusiness Management
embodies bonafide research work carried out by MR. NEHE AMOL PA'I'ILSAHEB
under my guidance and supervision and that no part of this project work has been
submitted for any other degree. The assistance, guidance and help received during the
course of investigation have been fully acknowledged. The draft of the thesis was also
approved by the advisory Committee.
•
Pannar)
Assistant Professor AABMI
Major Guide
•
(Dr. B.K. Dhaduk)
DeanAABMI
ASPEE AGRIBUSINESS MANAGEMENT INSTITUTE
NA VSARI AGRICULTURAL UNIVERSITY
NA VSARI - 396 450
(
' .. CERTIFICATE-m
Date:<r}i d}J 2012
This is to certifY that the Project submitted by MR. NEllE AMOL PAT ILSAIlEB to the
Navsari Agricultural University, Navsari in partial fulfillment of the requirement for the
degree of MBA (ABM) in the subject of Agribusiness Management after suggestions and
recommendations by external examiner was discussed and defended by the candidate before
the following members of the Advisory Committee. The performance of the candidate in the
oral examination on this project has been found satisfactory. We therefore, recommend that
the project may be approved.
Parmar)
Assistant Professor AABMI
Major Guide
W>-.
Approved,
1"-(/
-
~ ~
(Dr. Alpesh Leua)
Dr .B.K. Dhaduk Associate Professor
Dean,AABMI Committee Member
.
,
(Prof. Bhavesh Chaudhari)
Assistant Professor AABMl
Committee Member
•
I
ASPEE AGRIBUSINESS MANAGEMENT INSTITUTE
NAVSARI AGRICULTURAL UNIVERSITY
NA VSARI - 396 450
CERT01CAT E - IV
Date: 7' '112012
This is to certifY that MR. NEUE AMOL PA TILSAHEB of ASPEE Agribusiness
Management Institute, Navsari has made all corrections' modifications in the project
entitled" Awareness and Acceptance of DeLaval milking macbine in Sangli and
Kolhapur region of Mlibarasbtra." which were suggested by the External Examiner
and the Advisory Committee in the oral examination held on 25 '0612012.The final copies
7-/
of the project duly bound and corrected were submitted on c> b} / ool." 1~ are
r
I
enclosed herewith for approval.
Assistant Professor AABMI
Major Advisor
Dr. . . Dhaduk
Dean.AABMI
I
,I
,
I
,
•
DECLARATION BY STUDENT
I hereby declare that the project entitled "Awareness and Acceptance of DeLa.al Milking
Macbine in Sangli and Kolbapur region of Maharashtn.M submitted for the
M.B.A.(Agribusiness) Degree is my original work and the dissertation has not formed the
basis for the award of any degree, associate ship, fellowship or any other sinti'ar titles.
Place: AABMI, Navsari Mr. Nehe Amol Patilsabeb
,111'
Date: "I'L
Signature of the Student
DeLaval
f.!
Delava! Pvt. Limited
Head Office :
A'l, Abhlmam.hree Society,
-
Or. Homi Bhabha (Pashan) Road,
.
,".
008.
Pt,tne~411
"ffll. : (620) 6721 8200 (PRI unas)
Fax: [phone]
f ·mail : ma ..e [email protected]
CERTIFICATE
fhis is to certify that Mr. Al110l Patilsahcb Nehe Studenl of MBA (Agribusiness
Management) Studying in fOUl1h semester of Aspee Agl'ibllsilless Mauagement IIl,\,titute,
Na\'sar; Agriculture U,,;,'ersify, Navsari, Gujarat. has successfully completed three months
Project Training work 2012 in our organization from 10th Feb 10th May 2012. His
\0
contribution the organization during this program was good and useful and his report partially
10
fulfilled its requirements.
Date of issue: 11-06-2012
•
•
MI'. Mllkulid Rane
Business Manager EL & Channel
DeLavsl Pvt. Limited
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I
ACKNOWLEDGEMENT
First of all before "The Almighty Sai Baba and Lord Ganesha" I bow my head with
great reverence because without their endless blessings this tedious task could not have been
accomplished.
I really feel honored and blessed to be a student of this colJege i.e. Aspee Agri
Business Management Institute, Navsari Agriculture University, Navsarl It has provided
me a platform to nurture all the skills and techniques required for doing this project
effectively and efficiently.
It is my sublime privilege to express my deepest gratitude and veneration to
Mr.Mukund Rane, Business Manager EL and Channel, and Mrs. Parol Rodrigues HR
Manager, DeLaval Pvt. Ltd, Pune, Maharashtra for giving me an opportunity to work for
this project, I would also like to thank Mr. Pramod Hingrnire, Senior Service Technician,
Mr. Sachin Jagtap Sales and Service Engineer for their meticulous guidance, indelible
inspiration. constant encouragement and constructive criticism throughout the investigation
of the present Project, and preparation of manuscript.
I wish to express my sincere thanks to, Mr. Gautam Parmar, Assistant Professor
Aspee Agri Business Management Institute, Navsari Agriculture University, Navsari,
for providing necessary fadlities and valuable guidance to conduct this project. And I'm also
thankful to the Faculty Members, Dr. Ruchira Shukla, Dr. AJpesh Leua, Prof. Swati
Sharma, Prof. Rahul Thakkar, and Prof. Bhavesh Chaudhari.
Finally I would like to thank my parents, all my AABMI friends and my VG friends
for their encouragement, blessing and benediction it would not be possible for me to
complete this course, Their patience and sacrifice always have been the vital source of
inspiration for me giving me support and being a torch bearer for me.
At last I would like to thanks those who knowingly or unknowingly helped me and
'a::z
have missed mentioning their names. \~
;.(cJ:"
-:7
Mr. Nehe Amol Patilsaheb
04-0689-2010
AABMI, NAU, NAVSARl
CONTENTS
CHAPTER TOPIC
PAGE NO
NO.
Executive Summery
1
1.1
Industry Profile
3
1 1.2 Company Profile
17
2 Thc Project
34
3 Researcb Metbodology
38
41
Data Proces.ing and Analy.is
43
4.1 Prom. of Dairy Farme. .
4
SWOT Analysis of DeLavai
81
.
Findings & Suggestions
83
I-
5.1 Findings
S 84
S.2 Suggestions
86
STP Model and 4A strategy 87-89
Conclusion 90
91
Bibliography
Appendices and Annexure 92
Part 1- Questionnaire oeFarme. .
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LIST OF TABLES
PAGE
NO
:;;-;;;V;;;;;
Share of Dairy industry
5
Year and
6
if milk
species ( India and
9
product
20
solutions provided
21
dairy
27
parlor and solution provided by 31
4.1.2 group oHarmers
4.1.3 of
4.1.4
46
47
4.1.6 Assets own 48
4.1.7 of farmers
51
52
==-=-:;-"7 _-:--_ _ _ _ _ _
-+_53';--
4.1.13 55
4.1.14 56
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f-
~~~~~~~-~~~---------~-
of animals ow. . by the farmers
of farmers
---c-
60
61
- -:-::-::- -
~~.:.::::~~~:;..::~~=:.:::=------------+--:
in Different Dairies
=--:-
-'.::-''-=
::':-----oc~,----------_+_--:
4.1.1 Awareness
---,- -
-'7c.:..::::==-=:=~:::.:-=.::::.:::::=
64
Awareness about Milking Parlor
66
Modern
67
Major Faced by for Accepting