Table Of ContentL I.
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Fall Issue Volume 2 Issue 2 October 2001
1C DEVELOPMENT INVESTMENT AND TRADE NEWSLETTER
What's Mew
AED UNVEILS A N EW BRAND IMAGE FOR THE ALBERTA ADVANTAGE
WHAT’S NEW
New Brand •
Team Canada West • Alberta Advantage
AIMS 2001 On July 30th Alberta’s new “To be globally competitive, it is important that Alberta
New International Offices • i+i brand image was launched. bCea n ardeac,o g onuirz e pdr o viinntceer n aitsi o knnaolwlny, ” a s s aoynse Noofr rtihse . b e“sWt i tphlaicne s
ABOVE THE 49™ “This new visual identity will give Alberta a more defined in the world to do business - w e believe we can achieve
Alberta House • image in the global marketplace,” Economic Development similar awareness levels in international markets.”
Advantage 2001 •
Minister Mark Norris explained. “It builds on existing
ALBERTA IN THE positive perceptions about our province internationally Initially, the Alberta Advantage brand will be used
WORLD and strengthens the profile of the Alberta Advantage.” exclusively by the provincial government for international
Spotlight on Agriculture economic development initiatives. Plans are also
and Food Sector • The Alberta Advantage branding program is p art of underway to allow for use of the brand by private
IPI Pipeline Project • sector organizations by 2002.
Alberta Economic Development’s aggressive five-year
STAY TUNED strategy to promote the export of Alberta-made
Upcoming Events products and services, and to attract foreign For more information contact Mark Erdman at
investment and business to the province. (780) 427-0528 or email [email protected]
WANT MORE?
This newsletter is
available by mail or AED PARTICIPATES IN TEAM CANADA WEST MISSION TO THE US
e-mail. See back page to
tell us your preference.
The federal government calls its Team Canada Missions The mission will provide a vehicle for Western firms
WWW.ALBERTA-
CANADA.COM “the Government of Canada’s premier trade promotion to capitalize on the important Canada-U.S. business
relationship, and reinforce initiatives on behalf of
Your Source for initiative and foreign trade policy tool”. These missions
Information on: combine official government functions with business Canadian firms in sectors such as energy, agriculture and
functions to profile Canada within the countries visited. agri-food, and information technology. The mission will
Investment in Alberta •
Led by the Prime Minister, Team Canada missions garner also focus on attracting investment, stimulating business
Exporting • significant interest both abroad and domestically and, alliances, and establishing science and technology
Industry Development •
often, gain wide media exposure. partnerships between the two countries.
Starting your Business •
Trade Events •
A T eam Canada West Mission will take place Canada’s two-way trade with California and Texas was
Market Intelligence •
November 27-29 in Dallas and November 29-30 in estimated at $63.4 billion last year. Western
...and much more
Los Angeles. The mission will be led by Prime Canada’s two-way trade with California and Texas
Minister Chretien, accompanied by the four western reached $17 billion in 2000. California and Texas are
See why Alberta Premiers and 3 t erritorial leaders.
is the best place in two of Alberta’s most important state markets in the
the world to live and U.S. For more information contact Ryan Radke at
do business. (780) 415-4769 or email [email protected]
ALBERTA’S INTERNATIONAL MARKETING STRATEGY 2001
Alberta Economic Development recently released markets where Alberta is internationally competitive,
Alberta’s International Marketing Strategy 2001. and details some of the key initiatives that the
The document is a summary of Alberta’s international department is pursuing in order to promote Alberta
trade and investment marketing strategies for value- business. Alberta’s International Marketing Strategy
added goods and services, and identifies areas of is available online at http://www.alberta-canada.com/
opportunity for Alberta industries over the coming statpub/corpdoc.cfm
years. It highlights strategic priority sectors and
ALBERTA
JiH . ....... \ ^
What's New
Germany ALBERTA PLANSTO OPEN TWO NEW INTERNATIONAL OFFICES - G ERMANY AND MEXICO
Germany is International trade and investment opportunities will The addition of the two new international offices,
the world’s third increase for Alberta’s business community when the which will be co-located within the Canadian
largest source province opens new offices in Munich, and Mexico City Consulate in Munich and the Canadian Embassy
of foreign direct
investment. early in 2002. “Alberta’s growing economy is increasingly in Mexico City, will not increase the overall budget for
dependent on the province’s participation in the global Alberta’s international offices. Once operational,
Germany is the offices will provide market intelligence to Alberta
marketplace,” said Minister Norris. “Alberta must be
the sixth largest engaged internationally and we must constantly seek companies, promote investment and business
investor in
out trade and investment opportunities that will keep us immigration, and foster awareness of the Alberta
Canada, with
investments competitive. Moving into Munich and Mexico City allows Advantage. For a copy of the International Offices
totaling
the province to showcase the Alberta Advantage, Annual Report 2000-200 1 , v isit
$7.1 billion gather market intelligence, build business relationships and www.alberta-canada.com/statpub/pdflOannual2QO I . pdf
CDN at the end
improve government relations in these primary markets.”
of 2000.
In 2000,
Above the 49th
exAplobretrst a ’tso
Germany rose
by 12% to ALBERTA HOUSE... SHOWCASING ALBERTA’S CAPABILITIES
$155 million.
Mexico
Mexico is
More than 18,000 people visited Alberta House from solar-powered oil and gas monitoring equipment,
Allbaerrgteas’ts t froaudritnhg July 3 1s t t hrough August 12 th. In addition to showcasing facial reconstruction technology and a f lexible wood
Alberta’s industry innovations and business successes, frame building system that uses no nails.
partner.
the display afforded visitors the opportunity to
In 2000,
experience some cutting edge technology. “Alberta House attracted nearly three times the
exAplobretrst a ’tso number of people that we expected,” said Maureen
Mexico Visitors were given a chance to try out a “ hands-free” MacKay, Corporate Services Manager for Alberta
increased by computer, controlled by the movement of their heads, Economic Development. “Albertans and tourists
42% to $348 and use a wireless game controller to play computer alike all seemed to enjoy the displays and the chance
million.
games from across the room. Other innovative to learn more about what Alberta has to offer.”
technologies on display included a robotic vehicle,
ADVANTAGE 2001 - D EMONSTRATING THE ALBERTA ADVANTAGE
The Advantage 200 1 business program has been declared
“This was a g reat opportunity to demonstrate Alberta’s
a success. Alberta Economic Development (AED), in advantages to a targeted group of international business
partnership with several private sector organizations,
people,” said Mark Norris, Minister of Economic
hosted 65 international executives and investors for
Development. “They were very interested in the industries
this specialized business program, held from July 3 I st and businesses they visited and we expect that this
to August 3rd, in conjunction with the 8th IAAF World program will result in some exciting new ventures.”
Championships in Athletics in Edmonton.
Participants in the Advantage 2001 program explored
Business leaders from countries around the world, opportunities in a w ide range of industry sectors, including
including China, France, Germany, Korea, Mexico, Pakistan, agriculture and agri-foods, oil and gas, petrochemicals,
Singapore, Trinidad and Tobago, the United Arab Emirates, tourism and biotechnology, telecommunications and
Venezuela, the US and other regions of Canada toured building systems.
Alberta, and visited industrial operations and businesses,
experiencing the Alberta Advantage first-hand. Visit http://www.alberta-canada.com/adv/ to learn
more about Alberta industries, Alberta House and
the Advantage 2001 program.
Alberta in the World
SPOTLIGHT ON AGRICULTURE AND FOOD SECTOR
The export market is key to successful diversification,
Much of Alberta’s Did you know?
history is rooted and in turn, maintaining the growth and importance
The Leduc Food
in the growing and
of the agri-food sector to Alberta’s economy. Processing Centre works
processing of food.
With one in twenty This is especially relevant to Alberta as production wiintthr o dpurcoec e sosvoerrs 1 t0o0
jobs in the agri-food capabilities are consistently higher than domestic new food products and
industry and a total consumption alone. processing technologies
to the market each year.
sales value of $ 1 6 billion in 2000, agriculture and
food processing remains an important contributor The Agriculture and Food Branch of Alberta Economic Food distribution
and retailing employs
to Alberta’s economy. Development (AED) works to expedite this goal.
The role of the Branch’s three sector teams: 4O6n,e 0 0i0n tAwlenbteyr t aAnlsb.er ta jobs
Leveraging the most current in communication, Europe and Emerging Markets, Asia and Americas,
transportation and processing technologies, the is to facilitate the is in the agriculture and
food industry.
agri-food sector is looking to expand its presence transfer of strategic
in the global marketplace. As such, in the last ten market information Alberta is a C anadian
to industry and key leader in precision
years, Alberta’s agri-food exports more than doubled stakeholders. farming, crop and
from $2.2 billion to $5.1 billion. Alberta’s agri-food livestock diversification,
exports are increasingly diversified, moving from
supercritical fluid
For more information contact extraction, modified
primary commodities to value-added and further
atmospheric packaging,
processed foods. In the last decade alone, the share Dianne Hayward at (780) 422-709 1
composting and
of value-added products grew from 26% to 51%. or email Dianne. [email protected]
irrigation technologies.
AED is focused on identifying and promoting key international market opportunities Alberta exported
for the Agriculture and Food sector including: $5. 1 billion in agri-food
MARKET SUB-SECTOR OPPORTUNITIES products in 2000 -
2ag2r%i -f oofo d C aenxapdoar’tss. total
United States Home meal replacement products, organic and natural foods,
private label/store branding Alberta produces over
Mexico
Beef, canola seed, convenience foods, seed and processed potatoes e6n8o%u g ho f b Ceaenfa d eaa’csh ybeeaerf t-o
Europe and Emerging Markets Organic products, alternative livestock, hormone-free beef, make over 6.4 billion
livestock genetics, nutraceuticals hamburgers - one for
Japan, South Korea, Taiwan, Beef and pork, canola oil and products, processed meats, every person on the planet
and Hong Kong cereal-based products, livestock feed Alberta value added
China
Canola oil and products, livestock genetics and forage seed,
processing sales have
premium beef and pork by-products risen from $4.8 billion
to $9.2 billion, almost
doubling in less than
PIPELINE OPPORTUNITY PRESENTED TO ALBERTA PRIVATE SECTOR
ten years.
Commercial Corporation, Export Development
O20n0 A1u , gouvsetr 44t0h Corporation and an international delegate from
Alberta-based Pakistan made presentations. The presentations
companies, were well received and the subsequent discussions
representatives fruitful, resulting in the formation of a 5 -company
from several
working group to develop a p roject timeline and
major financial work-plan. The first meeting of the working group
institutions,
was held in Calgary on September 6th and was
members of the Alberta government, DFAIT and attended by the Canadian High Commissioner to
Advantage 2001 international delegates participated India, Peter Sutherland.
in a f ull-day information session presenting the
Iran-Pakistan-India Pipeline Project. The session was For more information contact
inaugurated by Minister Norris and presented the Tristan Sanregret at (780) 422-2743 or
full-scope and rationale for the US$6 billion project. email Tristan. San [email protected]
Over the course of the day AED, the Canadian
National Library of Canada
Bibliotheque nationale du Canada
3 3 286 52454690 6
Stay Timed
Who’s Who Upcoming Events
Honourable
Mark Norris Event Location Contact Phone
Alberta Economic
Development Oct 9 -10, 2001 Organex Organic Food London, England
Minister and Drink Show John Larson
(780) 422-7090
Barry Mehr Oct 10-12, 2001 Aerospace Northwest Conference Orest Warchola
Deputy Minister Jasper, Alberta
Oct 13-17, 2001 Anuga International Food Cologne, Germany (780) 427-6257
Rory Campbell and Drink Fair John Larson
Assistant (780) 422-7090
DeputyI n vMeisntimsetnetr Oct 16-22, 2001 AEndnuucaatli o nC o nAfsesroecnicatei o no f fCohri na Beijing, China Leanne Salnick e8x6t-.1 0 3-66 51 3 12 -3536
and Trade International Exchange
Mexico City,
RickA s sSilstoaannt Oct 18-23,2001 CDoenvsetlroupcmteinotn aCnedn t rHeo u s(iCnIgH AC) Mexico Doug Lane
(780) 427-6239
Deputy Minister
Industry Symposium
and Tourism Pan-Pacific Consumexpo 2001 Vladivostok, Russia
Oct 23-26, 2001 Food, beverages, packing and John Larson
Mark Erdman processing equipment (780) 422-7090
Director, Corporate
Communications Oct 25,2001 Exporting to Mexico Seminar Calgary, Alberta
Marcy O’Connor
Duane Pyear Nov 5-9,2001 8th China Yangling Agriculture Yangling, Shaanxi, Rob Hand 8(678-01)0 - 6452322--13756362
Executive Director, Hi-tech Fair China ext. 3612
Policy and
Economic Analysis Nov 6-9,2001 Building Shanghai Shanghai, China Leanne Salnick 86-10-6532-3536
ext. 36 1 1
“Alberta is
the best place in Nov 1 1-13,2001 Private Label Manufacturers Show WCihincnaigpoe,g , Illinois Penny Mah
the world to live
and do business.” Nov 14-17,2001 CIDA International Shane Jaffer (780) 422-7839
Development Days Manitoba
“Alberta Economic (403) 297-6592
Development’s Nov 23-25,2001 ConstruExpo 2001 Guadalajara, Mexico Doug Lane
mission is to promote
Alberta’s continuing Nov 27-29, 2001 Amarillo Farm and Ranch Show Amarillo, Texas Don Chinski (780) 427-6239
Betty
prosperity.” Nov 27 -30, 2001 Team Canada West Mission Dallas, Texas and (780) 427-6307
“The Investment Los Angeles, Ryan Radke
and Trade Division California (780) 415-4769
will provide the right
information in the right Feb 8 - 2 0, 2002 Team Canada Mission to Russia Russia, Amsterdam/
time frame to impact and Western Europe TGheer m aHangyu e, and
investment decisions Jandewerth (780) 427-6345
in Alberta.”
ISSN 1 492-45 IX
For more events and information visit http://www.alberta-canada.com/events/index.cfm
WANT MORE?
Please let us know if y ou would like to continue receiving Alberta Exported via e-mail or mail,L andi beria
forward any contact information changes to Penny Lang at:
Alberta Economic Development
10155 -102nd Street • 4 th Floor • Edmonton, AB *T5J 4L6
telephone (780) 427-6646 • f ax (780) 422-9 1 27 or
e-mail [email protected] ECONOMIC DEVELOPMENT
