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About Akash Maninder Amlan Term Paper
1) The document discusses how luxury brands can sell their products via smartphones by creating engaging experiences for customers online. 2) It analyzes several luxury brands' approaches to mobile marketing, finding that brands like Gucci and Matchesfashion.com have found success by tailoring their digital experiences and services to meet customers' needs. 3) The key is to translate the multi-sensory experience of luxury stores online by using visuals, video, music and interactivity to communicate the brand's heritage and values in a way that promotes dialogue with customers.
Detailed Information
| Author: | ['Akash Sachdev'] |
|---|---|
| Publication Year: | 2017 |
| Pages: | 16 |
| Language: | English |
| Format: | |
| Price: | FREE |
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