Table Of ContentAdvanced Trends in ICT
for Innovative Business
Management
Advanced Trends in ICT
for Innovative Business
Management
Edited by
Katarzyna Szymczyk
Ibrahiem M. M. El Emary
First Edition published 2021
by CRC Press
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Contents
Preface vii
Editors ix
Contributors xi
1 Investments in ICT software and equipment in the process
of digital transformation of European Union enterprises 1
KATARZYNA SZYMCZYK
2 The use of information and communication technologies
in small and medium-sized enterprises in Poland 19
PATRYCJA KRAWCZYK
3 Approach to the voice control of IoT objects in
“smart house” systems 37
IGOR SHOSTAK, VITALINA BABENKO, MARIIA DANOVA AND OLENA FEOKTYSTOVA
4 ICT as a component of the internationalization strategy
of the enterprise 51
PIOTR KURAŚ
5 Automation of forming complex advertising products 69
YEVHEN HRABOVSKYI
6 Digital agriculture innovation: Trends and opportunities 87
VITALINA BABENKO AND MARYNA NEHREY
7 Relevance of the completeness meter of transport services 103
MARTA KADŁUBEK
8 Innovative and investment direction of farming enterprise
development 113
LIUDMYLA HNATYSHYN, RUSLAN SHELUDKO, OKSANA PROKOPYSHYN
AND LIUDMYLA MAKIEIEVA
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vi Contents
9 Information technologies as support for knowledge management 131
MAŁGORZATA KURAŚ
10 Information technologies for the industrial management of objects
in an innovative economy under conditions of instability and
development of Industry 4.0 147
SULTAN RAMAZANOV, VITALINA BABENKO AND OLEKSANDR HONCHARENKO
11 The role of organic brand in the development of farmers’
association: Evidence from Ukraine 171
IRYNA KOSHKALDA, LIUDMYLA BEZUHLA, OLENA NIHMATOVA
AND TETIANA ILCHENKO
12 Economic security management: Innovative leadership 189
IRYNA MARKINA, VALENTYNA ARANCHII, DMYTRO DIACHKOV,
YULIIA ROMANCHENKO AND MYKOLA SYOMYCH
13 The impact of social media communication on the
company’s reputation 207
NADA SOUDI, YASMINE KABLI, CHAMS EDDOHA MOKHLIS AND MOUNIA SBIHI
14 Higher education as a development actor: The case of Morocco 219
ASMAA ELMORTADA AND CHAMS EDDOHA MOKHLIS
15 Extra-financial assessment of the immaterial capital
(Case of large service company) 227
CHAMS EDDOHA MOKHLIS, YAMADOU DIOP AND ASMAA ELMORTADA
16 Research of classification approaches of digital marketing tools for
industrial enterprises 249
ANNA ROSOKHATA, OLENA RYBINA, ANNA DERYKOLENKO AND VIKTORIIA MAKERSKA
17 Innovations in internet marketing of enterprises in Ukraine on the
example of biological products manufacturers 265
ALEKSANDR TELETOV, SVETLANA TELETOVA AND NATALIIA LETUNOVSKA
18 Cultural aspects of compulsive buying in emerging economies:
The Moroccan case 279
HASNAA GABER AND IKRAME MASRHOUNI
Index 289
Preface
Nowadays, science, education, technology and business are more closely related than they
were a dozen or so years ago. The challenges of today’s world force us to undertake changes
in business management so that it can meet the expectations of all interested groups.
Currently, the most significant emphasis is placed on the implementation of the latest and
most advanced technological solutions and digital innovations in business activities that not
only improve the functioning of organizations but allow them to develop, become enriched
and evolve. An important aspect of this is also education and science aimed at acquiring
IT knowledge, competencies and skills in the fields of new computer technologies, digitiza-
tion and the computerization of entrepreneurial activity in the process of learning. Future
generations of employers and employees must follow these trends to be able to achieve mod-
ernization of their business activities.
At the beginning of 2020, the world faced another challenge, which was the fight against
the pandemic caused by the COVID-19 virus. After less than half of the year, it was noticed
how important IT technologies have become for the efficiency of running a business.
Enterprises, institutions, schools, universities and any other organizations operating in the
markets were forced to transfer their activities to the internet and work by computer, online.
Thanks to the implemented IT solutions, these organizations continued to function, and
many of them noticed the importance of combining traditional operations in the market
with presence in the network and the use of IT tools for management, sales, logistics, trans-
portation or communication with stakeholders. Yet many organizations cannot keep up
with the technological revolution and critical differences in access to knowledge, education
and technological resources can be observed.
This book is dedicated to discussing the above issues. It is a collection of 18 chapters of
valuable scientific studies by researchers from international centers, i.e., universities and
technical academies. The authors, based on a number of their research, data analysis, inter-
views and literature studies, discuss the critical problems and issues related to the imple-
mentation and use of advanced IT solutions for the needs of enterprises, organizational
development, educational units, markets and the technology itself. It is worth mentioning
the most important topics and problems that the authors raise. The discussed issues link to
digital transformation, information and communication technologies (ICT), artificial intel-
ligence, the Internet of Things (IoT), and the development of Industry 4.0. These issues
complete the argument on effective management systems and the role of technology and ICT
in the process of internationalization of business activity of enterprises.
Additionally, some crucial considerations on the subject of digital marketing tools, inter-
net marketing instruments of enterprises and innovative advertising tools and analysis of
websites or targeted advertising features in Facebook are discussed. The authors examine
the impact of social media on the company’s reputation. They focus on the functioning of
companies on the internet and the use of digital tools to promote industrial production.
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viii Preface
Also, there are considerations on the completeness meter as one of the most crucial elements
of logistics customer service, which has been interestingly introduced by an example of com-
mercial cargo motor transport enterprises. Moreover, the book touches upon aspects of the
role of immaterial capital in organizational performance, cultural facets of compulsive buy-
ing in emerging economies and the impact of higher education on a country’s development.
Furthermore, the authors discuss new approaches to agricultural management and
advancing technological changes in agriculture, as well as hyperconnectivity and trends
towards digital agriculture. They examine the cycle of innovation and investment process
at farming enterprises and their production potential and profit. We hope this collection
of scientific papers will arouse the interest of researchers, scientists, people in business and
market observers.
Katarzyna Szymczyk
Ibrahiem M. M. El Emary
Editors
Katarzyna Szymczyk, PhD, is an Assistant Professor at the Department of Finance, Banking
and Accounting at The Faculty of Management, Częstochowa University of Technology in
Poland. She graduated from The University of Lodz, The Higher School of Humanities and
Economics in Lodz and The University of Warsaw. In 2016, she completed and defended
her doctoral thesis titled “Internationalization of Polish enterprises in the Silesian voivode-
ship and strategic management” and obtained a PhD degree in economics in the discipline
of management sciences at Czestochowa University of Technology, Faculty of Management.
Her scientific interests focus on issues related to the strategic management, economics,
corporate finance, and sustainable development in management and international aspects
of entrepreneurship. Since 2017, she has been a member of the Polish Economic Society
and The Recruitment Commission at Czestochowa University of Technology, Faculty of
Management. She has participated in more than 30 international and state conferences. As
a result, she has had numerous publications indexed in the Scopus and Web of Science data-
bases. She has also contributed as a chair of scientific special sessions at the International
Conference on Communication, Management and Information Technology (ICCMIT) in
Italy (2016), Spain (2018), Austria (2019) and Greece (2020 online). In 2016, she took part
in the International 2nd Mobility Fair organized by Northeastern Illinois University in
Chicago, USA, and the Polish-Hungarian Scientific Symposium on Contemporary Issues
of Enterprise Management in Poland and Hungary at Szent István University in Gödöllő,
Hungary. She is an academic tutor in international finance, monetary policy, banking
for entrepreneurs, financial institutions on the capital market or mergers and valuations
of enterprises. She has also conducted lectures at Obuda University in Hungary, Valahia
University in Targiviste in Romania and Technical University of Madrid in Spain under the
Erasmus teachers’ mobility program.
Ibrahiem M. M. El Emary, PhD, is a Professor of Computer Science and Systems Information
Technology Deanship, King Abdulaziz University, Jeddah, Kingdom of Saudi Arabia. He
received his Dr. Eng. Degree in 1998 from the Electronic and Communication Department,
Faculty of Engineering, Ain Shams University, Egypt. From 1998 to 2002, he was an
Assistant Professor of Computer Sciences in different faculties and institutes in Egypt. From
2002 to 2010, he worked as visiting professor of computer science and engineering in two
universities in Jordan. Currently, he is a visiting professor at King Abdulaziz University,
Jeddah, Kingdom of Saudi Arabia. His research interests cover various analytic and discrete
event simulation techniques, performance evaluation of communication networks, applica-
tion of intelligent techniques in managing computer communication networks, and per-
forming comparative studies between various policies and strategies of routing, congestion
control and subnetting of computer communication networks. He has published more than
200 articles in various refereed international journals and conferences covering computer
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