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A MULTIMODAL AND
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Germán Canale
an informa business
www.routledge.com
Routledge titles are available as eBook editions in a range of digital formats
i
A Multimodal and Ethnographic
Approach to Textbook Discourse
This book offers a new framework for analyzing textbook discourse,
bridging the gap between contemporary ethnographic approaches and
multimodality for a contextually sensitive approach which considers the
multiplicity of multimodal resources involved in the production and use
of textbooks.
The volume makes the case for textbook discourse studies to go beyond
studies of textual representation and critically consider the ways in which
textbook discourse is situated within wider social practices. Each chapter
considers a different social semiotic practice in which textbook and text-
book discourse is involved: representation, communication, interaction,
learning, and media recontextualization. In bringing together this work
with contemporary ethnography scholarship, the book offers a compre-
hensive toolkit for further research on textbook discourse and pushes the
field forward into new directions.
This innovative book will be of particular interest to students and
scholars in discourse analysis, multimodality, social semiotics, language
and communication, and curriculum studies.
Germán Canale is Associate Professor at the Institute of Linguistics in the
Facultad de Humanidades y Ciencias de la Educación at the Universidad
de la República, Uruguay.
ii
Routledge Studies in Multimodality
Edited by Kay L. O’Halloran, Curtin University
Naming and Framing
Understanding the Power of Words Across Disciplines, Domains, and
Modalities
Viktor Smith
Engagement in Medical Research Discourse
A Multisemiotic Approach to Dialogic Positioning
Daniel Lees Fryer
Multimodality and Classroom Languaging Dynamics
An Ecosocial Semiotic Perspective in Asian Contexts
Dan Shi
A Multimodal Approach to Challenging Gender Stereotypes in Children’s
Picture Books
Edited by A. Jesús Moya- Guijarro and Eija Ventola
Mediation and Multimodal Meaning Making in Digital Environments
Edited by Ilaria Moschini and Maria Grazia Sindoni
Multimodal Literacies Across Digital Learning Contexts
Edited by Maria Grazia Sindoni and Ilaria Moschini
Multimodality in English Language Learning
Edited by Sophia Diamantopoulou and Sigrid Ørevik
A Multimodal and Ethnographic Approach to Textbook Discourse
Germán Canale
Genres and Intersemiotic Relations in Digital Science Communication
Carmen Pérez- Llantada and María José Luzón
For more information about this series, please visit: www.routle dge.
com/ Routle dge- Stud ies- in- Multim odal ity/ book- ser ies/ RSMM
iii
“A Multimodal and Ethnographic Approach to Textbook Discourse is a
must- read for anyone interested in textbook analysis. Beautifully written
and theoretically robust, the book draws on multimodality and critical
discourse analysis to explore how textbook meanings are produced, the
ways in which they circulate within and beyond classrooms, and the
manner in which they are interpreted. Methodologically rigorous and
ethnographically vivid, this scholarly work is a major contribution to the
materials literature.”
John Gray, Professor of Applied Linguistics and Education,
University College London, UK
iv
v
A Multimodal and
Ethnographic Approach
to Textbook Discourse
Germán Canale
vi
First published 2023
by Routledge
605 Third Avenue, New York, NY 10158
and by Routledge
4 Park Square, Milton Park, Abingdon, Oxon, OX14 4RN
Routledge is an imprint of the Taylor & Francis Group, an informa business
© 2023 Germán Canale
The right of Germán Canale to be identified as author of this work has been
asserted in accordance with sections 77 and 78 of the Copyright,
Designs and Patents Act 1988.
All rights reserved. No part of this book may be reprinted or reproduced or utilized
in any form or by any electronic, mechanical, or other means, now known or
hereafter invented, including photocopying and recording, or in any information
storage or retrieval system, without permission in writing from the publishers.
Trademark notice: Product or corporate names may be trademarks or registered trademarks,
and are used only for identification and explanation without intent to infringe.
Library of Congress Cataloging- in- Publication Data
Names: Canale, Germán, author.
Title: A multimodal and ethnographic approach to
textbook discourse / Germán Canale.
Description: Abingdon, Oxon ; New York, NY : Routledge, 2023. |
Series: Routledge studies in multimodality |
Includes bibliographical references and index.
Identifiers: LCCN 2022009959 (print) | LCCN 2022009960 (ebook) |
ISBN 9780367707323 (hardback) | ISBN 9780367707330 (paperback) |
ISBN 9781003147725 (ebook)
Subjects: LCSH: Textbooks–Social aspects.
Classification: LCC LB3045 .C36 2023 (print) |
LCC LB3045 (ebook) | DDC 371.3/2–dc23/eng/20220511
LC record available at https://lccn.loc.gov/2022009959
LC ebook record available at https://lccn.loc.gov/2022009960
ISBN: 978- 0- 367- 70732- 3 (hbk)
ISBN: 978- 0- 367- 70733- 0 (pbk)
ISBN: 978- 1- 003- 14772- 5 (ebk)
DOI: 10.4324/ 9781003147725
Typeset in Sabon
by Newgen Publishing UK
vii
Contents
List of figures viii
List of tables ix
List of extracts x
Acknowledgments xi
List of abbreviations xiii
List of symbols used in conversation transcripts xiv
1 Discourse, multimodality, and ethnography 1
2 Textbook representation and communication 28
3 Textbook and interaction 56
4 Textbook and learning 82
5 Textbook and the media 105
6 Pushing textbook research forward 130
Index 142
viii
Figures
2.1 Illustration of avatar characters and photographed scenarios 40
3.1 Laptops stored in the computer room 63
3.2 Previous use of classroom artifacts on the board (posters
of famous families) 68
3.3 Visual representation of classroom activities during lesson 2 68
4.1 Student using Sketchup 92
4.2 Student designing her 3D map with Sketchup 93
4.3 Student drawing a 3D store with Sketchup 97
5.1 Illustration of the recontextualized image of the DPSE 119
5.2 Generic digital news page layout 122
xi
Tables
2.1 Artifact– user interaction and its impact on the visual
representation of characters 42
4.1 Key moves in teacher– student interaction 95
5.1 Main stages in the research study 108
5.2 A tentative chronology of the mediatization of the DPSE 114
5.3 A tentative chronology of the mediatization of the DPSE
in the news 115
