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About A Historical Examination of The Development of Social Media
This document discusses the historical development of social media and its impact on the public relations industry. It traces the origins of popular social media tools like blogs, RSS, wikis, podcasts, video sharing sites, and social networks. It also examines how the rise of social media has transformed models of public relations, shifting power from organizations to consumers and employees. Traditional top-down, one-way communication approaches have given way to more transparent, two-way engagement through social platforms.
Detailed Information
| Author: | ['Siddhartha Brahma'] |
|---|---|
| Publication Year: | 2011 |
| Pages: | 31 |
| Language: | English |
| Format: | |
| Price: | FREE |
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