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About A Course in Pictorial and Multimodal Metaphor: Charles Forceville
This document discusses structural pictorial and multimodal metaphors. It introduces two conceptual metaphors that will be examined: PURPOSIVE ACTIVITY IS MOVEMENT and EMOTIONS ARE FORCES. For the first metaphor, any purposive activity can be conceptualized as a journey from a starting point to an end goal, with various factors helping or hindering progress. Stories in particular involve quests for characters that audiences follow. The source-path-goal schema from physical movement is mapped onto purposive activities and stories.
Detailed Information
| Author: | ['bastajelena'] |
|---|---|
| Publication Year: | 2014 |
| Pages: | 30 |
| Language: | English |
| Format: | |
| Price: | FREE |
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