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About 2021 CDP Market Guide Final1022
This document provides an overview of customer data platforms (CDPs) and how they can enable authentic customer experiences. It discusses that while CDPs are seen as key to personalized experiences, not all CDPs are equal. It classifies six types of CDPs based on intended user and use cases, identifying four types designed for technical professionals that are less suitable for enabling experiences at scale across business teams. It recommends smart hub CDPs, designed for business users, as best for fulfilling use cases across marketing, sales, and service to drive customer-centric transformations.
Detailed Information
| Author: | ['DMS APAC'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 43 |
| Language: | English |
| Format: | |
| Price: | FREE |
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