Download 2018 Liftoff Leanplum Mobile App Engagement Index PDF Free - Full Version
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About 2018 Liftoff Leanplum Mobile App Engagement Index
This document analyzes mobile app engagement trends based on data from over 257 billion impressions across 58.4 million installs. It finds that the average cost to acquire a user who engages in post-install events like making purchases or subscriptions has generally decreased compared to last year, while engagement rates have increased. However, the cost to acquire users who make in-app purchases has risen significantly. The document examines costs and conversions by platform, category, region, and gender to help app marketers optimize user acquisition and retention.
Detailed Information
| Author: | ['Rajat Singh'] |
|---|---|
| Publication Year: | 2019 |
| Pages: | 63 |
| Language: | English |
| Format: | |
| Price: | FREE |
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