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About 2012-10 Servile Brands
The document discusses the concept of "servile brands", where brands focus on catering to customers' needs, desires, and conveniences wherever and whenever desired. Three key drivers are pushing this trend: the demand for on-demand services, time compression leading to feelings of time starvation, and consumers expecting equal treatment from brands. The document provides examples of brands that are exemplifying servile approaches, such as allowing customers to virtually try products, monitoring driving behaviors, and helping customers find products in real-time through mobile apps.
Detailed Information
| Author: | ['See Wang Yap'] |
|---|---|
| Publication Year: | 2013 |
| Pages: | 26 |
| Language: | English |
| Format: | |
| Price: | FREE |
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