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13-008 - Developing An Integrated BOP Engagement Strategy PDF PDF

21 Pages·2017·English
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by ['Emmanuel James Agustin']| 2017| 21 pages| English

About 13-008 - Developing An Integrated BOP Engagement Strategy PDF

The document discusses developing an integrated bottom of the pyramid (BOP) engagement strategy. It defines the BOP as those living on less than $5 per day, comprising over half the world's population. The document outlines assessing a company's internal footprint and external stakeholders to understand how to engage the BOP through partnership and marketing approaches.

Detailed Information

Author:['Emmanuel James Agustin']
Publication Year:2017
Pages:21
Language:English
Format:PDF
Price:FREE
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