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About 04JPMM 2013 - No - 2
This document summarizes an article that discusses the use of audience ethnography as a methodological approach to study popular cultural text consumption among Malay women in Malaysia. The article focuses on audience ethnography as the most well-known research tradition to examine television genre consumption, particularly soap operas. It provides an understanding of audience ethnography and addresses some doubts about respondent selection and interview techniques. The article also discusses how audience ethnography was applied in the study as the primary approach to understand how Malay women in two different locations derived meaning from popular cultural texts within the context of their daily lives and cultures.
Detailed Information
| Author: | ['Jonatthan Abang Kilau'] |
|---|---|
| Publication Year: | 2016 |
| Pages: | 15 |
| Language: | English |
| Format: | |
| Price: | FREE |
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