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About 01 Chen, X., & Wang, X. (2015) - Free or Bundled. Channel Selection Decisions Under Different Power Structures. Omega, 53, 11-20 - Salin (RAYNO)
This document summarizes a research paper that examines how power structures in the smartphone supply chain impact decisions around pricing, subsidies, and channel selection (bundled vs free channels). It introduces the concepts of bundled and free channels and discusses three power structures - Telecom Service Operator-Stackelberg (TS), Vertical Nash (VN), and Manufacturer-Stackelberg (MS). The paper develops game theory models to derive the optimal pricing and subsidy policies for manufacturers and telecom operators under each power structure. It analyzes how these decisions and the overall supply chain profits differ based on the power structure.
Detailed Information
| Author: | ['AstiniPegiAmelia'] |
|---|---|
| Publication Year: | 2018 |
| Pages: | 10 |
| Language: | English |
| Format: | |
| Price: | FREE |
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