Which ones really resonate with natural and organic consumers?

60 Pages·2015·16.88 MB·English

DESSERTS (cid:88)(cid:3)(cid:3)(cid:3)(cid:3)(cid:3)(cid:3)BREAKFAST (cid:88)(cid:3)(cid:3)(cid:3)(cid:3)(cid:3)(cid:3)INDIAN FOODS (cid:88)(cid:3)(cid:3)(cid:3)(cid:3)(cid:3)(cid:3)PIZZA (cid:88)(cid:3)(cid:3)(cid:3)(cid:3)(cid:3)(cid:3)LOGISTICS APRIL 2015
wwwwww..ffrrbbuuyyeerr..ccoomm
KEILLY WITMAN LABEL
ON SECTION 608
REFRIGERANT
LEAK REGS
PAGE 23
OVERLOAD
TODD HALE
ON DIGITAL
RETAILING &
SHOPPING
PAGE 24
JOHNNY HARRIS
ON SMALL
VENDORS
& BIG RETAILERS
PAGE 26
Which ones really
resonate with
natural and
SCOTT JACOBSON
ON LLAMA
organic
KARMA
PAGE 58
consumers?

TABLE OF CONTENTS
COVER STORY
28
LABEL OVERLOAD
DDeemmaanndd ffoorr ttrraannssppaarreennccyy hhaass pprroodduucceedd aa ddiizzzzyyiinngg aarrrraayy ooff bbeetttteerr--
for-you label claims. But which ones resonate with consumers?
THE FRONT END
4 OUT WARREN’S WAY
Of the “consumer” as “child,” and mystery addresses.
6 NEW PRODUCTS
From sriracha potstickers to goat cheese medallions
(yeah, that’s a thing), the latest in frozen and
THE DATABANK
refrigerated.
8 WALKING EXPO WEST 16 The latest and greatest sales data
New products, new trends from IRI, courtesy of Peter Penguin,
and a new attendance record. Bessie Bovine and Delano Deli.
14 TOP DOGS SPEAK B©©e CCsaasinne ’SSstt poohcckko tPPohh coortteood IIinnt:cc .. // pphhoottoottrreekkkkeerr
Selected out-takes from Peter’s photo credit:
© Can Stock Photo Inc. / Clivia
recent conference calls with securities analysts. FDR’s photo credit:
© Can Stock Photo Inc. /bberry
23 REFRIGERATION
Section 608 refrigerant leak regulations need a major
overhaul, says contributor Keilly Witman.
CATEGORY SPOTLIGHTS

24 COOL INSIGHTS
36 DESSERTS OFF, BUT PIES GAIN
In the second of a fi ve-part series, Todd Hale
Bite-size and better-for-you options
examines digital retail and shopping.
could help grow the category.
26 JOHNNY’S COLUMN
40 HANDHELDS JUMP 5.6%
An inside look at how win-win might work for small
Better-for-you breakfast sandwiches and
vendors and big retailers.
burritos with plenty of protein helped
offset losses elsewhere in the category.
LOGISTICS
44 HOW THE WEST WAS WON
Up 26% over the past year, Indian
54 Coloma builds
food ranks among the fastest-growing
frozen storage
categories in the frozen department.
space, PFS
expands in
48 PIZZA AT A PREMIUM
Houston, and
The category held its
more. Plus
own in the face of
Logistics Ledger
promotional cutbacks,
and Railroad
thanks to better-for-
Roundup.
you, high-end brands.
52 YOGURT UP 3.9%
GETTING PERSONAL
But volume is fl at,
prompting manufacturers to seek out
58 LLAMA KARMA
new eating occasions that can drive
Was it destiny? He grew up living near
growth.
llamas, has family in LeMars, and recalls a
coincidental (?) trip by the Dali Lama.
APRIL 2015 www.frbuyer.com 3
OOUUTT WWAARRRREENN’’SS WWAAYY
AND ANOTHER consumers would be treated to
opaqueness, once again, provided VOLUME 6 ISSUE 8
THING…
by the best Congress money can Warren Thayer
buy. Editorial Director, Managing Partner
Second, and on a lighter note, [email protected]
Of the “consumer” as “child,” why have company locations 603-252-0507
and mystery addresses become a state secret? I wandered Paul Chapa
the Expo West show in Anaheim Sales Director, Managing Partner
I last month, and picked up a pile of [email protected]
interrupt my serene life on a 913-481-5060
brochures to use in writing up the
Vermont hillside to bring you
new products in this issue. When I Denise Leathers
these special bulletins, which Editor
got home, I realized most of them
you ignore at your peril. [email protected]
listed no address.
First off , why 215-489-5090
Now, when I was in knickers
do food manu- Janet Matz
back in the last century, it would
facturers so of- Art Director
have been an extreme gaff e, per-
ten take pater- [email protected]
haps worthy of fi ring that young
nalistic stands Contributing Editors:
intern if she weren’t so cute, to
against con- Johnny Harris, Todd Hale,
omit the company address on a
sumers? Th ey Dan Raftery, Mike Friedman,
brochure. But perhaps Congress
treat shoppers Chef Rick Tarantino, Adrienne
has passed a law (could it be?), re- Nadeau, Michael Garry, and
like children too
quiring the omission of addresses Keilly Witman.
dumb to under-
and phone numbers on promo-
stand how the food business really
tional literature. EDITORIAL ADVISORY BOARD
works, so they work hard to keep
Yes, the brochures have Web
them uninformed. Th ese gravi- Dan Raftery,
site addresses, but you won’t fi nd a Raftery Resource Network
tas, suspender-wearing hot shots
company’s location online, ei-
always fi gure “We know best.” Bob Anderson, former vp of
ther. Th ey require you to fi ll out
private label, Wal-Mart
(Never trust a suspender wearer
a form with your name, address,
unless he’s a farmer.) Johnny Harris,
phone, email, and grandmother’s
I’m no expert on GMOs; damned Johnny L. Harris Consulting
shoe size. And if you try to call
few people are, and I’m suspicious Skip Shaw, National Frozen
the phone number listed on the
of most of them on both sides of & Refrigerated Foods Association
brochure, you are introduced to
the question. But, whether they’re everything but “If you want to Ellen Schmitz, IRI
nuts or not, many people want to
hear a duck quack, press 7 now.” A Kraig Naasz,
know if their food contains GMOs.
company did that very thing, years American Frozen Food Institute
Some states want to require GMO
ago, in Boston. I used to call all the Corey Rosenbusch,
labeling on products sold within
time, just to hear the duck quack. Global Cold Chain Alliance
their borders.
Published by CT Media Partners,
So along comes Congress with YOU’VE BEEN WARNED
Postmaster: Send address changes to
a dandy idea: Let’s subject new
Anyway, I had a helluva time writ- CT Media Partners, PO Box 1564,
food products to an FDA review,
ing up the Expo West new prod- Norwich, VT 05055
and where the FDA fi nds instances
ucts, since it is common journalist U.S. subscriptions $40 per year.
where the GMOs pose a risk, those
policy to include a company’s city
new products will carry a “Con-
and state. I’m starting to rethink
tains GMOs” warning on the label.
that. On some occasions, it took
Now, I agree that some sort of
nearly an hour to track down
uniformity across the country is a
the headquarters location, and I
good idea. Economies of scale, less
considered giving up and writing
confusion, less paperwork and all
Roswell, N.M., just for spite. Hey,
that. But if enough lobbyists were
you’ve been warned.
involved, the FDA wouldn’t fi nd
risk in skydiving with a Superman
cape instead of a parachute. So
despite all the bluster, no GMO Warren Th ayer, Editorial Director
products would be labeled, and [email protected]
4 www.frbuyer.com APRIL 2015
14-4602_FDBAd2012_fp.pdf 1 September/21/12 2:11 PM
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T. Marzetti Company 1105 Schrock Rd. P.O. Box 29163 Columbus, OH 43229-0163
614-846-2232 Fax [phone] www.marzetti.com www.sisterschuberts.com
NEW PRODUCTS
Single-Serve fl avors made with real ingredients: Warm Spiced Butter
Goat Cheese Pecan, Chocolate Peanut Butter Swirl, Salted Caramel
Saputo Specialty Toffee, Strawberry Lemonade, Triple Chocolate, Coffee
Cheese (www.saputo and Donuts, and Homemade Vanilla. A portion of the
specialty.com), Rich- profi ts will be used to support children’s charities. SRP is
fi eld, Wis., adds 1-ounce $1.99 per pint.
Goat Cheese Medal-
lions to its Joan of Arc Greek Frozen Yogurt
lineup. Made with fresh White Plains, N.Y.-based
goat milk collected Dannon (www.dannon.
from independent com) expands its Oikos
family farms, the single- Greek Frozen Yogurt
serve rounds feature a lineup with three new
mild, tangy fl avor with fl avors: Salted Caramel,
a “noticeably fresh” Mint Chocolate Chip
aftertaste. Designed and Cookies & Cream.
for on-the-go con- Like the fi ve original
sumption, the portion- fl avors, the newcomers
control snacks come in contain half the fat of
fi ve-count, 5-ounce bags. SRP is $4.99 to $5.99. rreegguullaarr iiccee ccrreeaamm,, 114400 ttoo 116600 ccaalloorriieess aanndd 66 ttoo 77 ggrraammss ooff
protein per serving. SRP is $3.99 for 16 ounces.
Hummus with Chicken
Pure Mediterranean Foods (www.puremediterranean Sriracha Appetizers
foods.com), Elk Grove Village, Ill., introduces Hummus Santa Fe Springs, Calif.-
Plus, a hummus and chicken combination that offers up based Day-Lee Foods
to 28 grams of (www.crazycuizine.com)
protein and 12 adds a pair of sriracha-
grams of fi ber per fl avored frozen appetizers
serving. Billed as to its Crazy Cuizine lineup.
a “one-of-kind” Sriracha Chicken Potstick- (cid:81)(cid:3)(cid:3)(cid:3)
product, the ers offer a bold, Thai-
spread comes in inspired kick while the
fi ve fl avors free of honey in Honey Sriracha
artifi cial fl avors Chicken Bites moderate
and colors: Tra- the spiciness for consum-
ditional Hummus ers who prefer a little less
+ Oven Roasted heat. Fully cooked and
Chicken Breast, ready to heat, both snacks
Garlic Hummus go from freezer to table in
+ Garlic Herb 20 minutes. SRP is $7.99 for a 20-ounce package.
Chicken Breast,
Roasted Red Pepper Hummus + BBQ Seasoned Chicken Shrimp Snacks
Breast, Sun-Dried Tomato Hummus + Oven Roasted New Orleans-based New Orleans Fish House (www.
Chicken Breast, and Garlic Hummus + Chipotle Chicken neworleansfi shhouse.com) launches frozen Shrimp
Breast. Offered in microwaveable 8-ounce packages that Snacks made with wild-caught American shrimp. Easy to
come with both a utensil and napkin, the grab-and-go prepare in a deep
hummuses are expected to retail for $4.99 to $5.99. fryer or conventional
oven, the .75-ounce
Premium Ice par-fried appetiz-
Cream Pints ers come in fi ve
In partnership with varieties: Shrimp,
golf legend Jack Spinach & Artichoke
Nicklaus, The Schwan Poppers; Shrimp &
Food Co. (www.the Artichoke Poppers,
schwanfoodcompa Shrimp & Pepperon-
ny.com), Minneapolis, cini Poppers, Creole
debuts premium ice Shrimp Florentine
cream pints. Of- Croquettes and
fered under the Jack Seafood Boil Bites.
Nicklaus brand, the EEaacchh 66--oouunnccee ppaacckkaaggee iinncclluuddeess eeiigghhtt aappppeettiizzeerrss.. SSRRPP iiss
line includes seven $4.99 to $5.99.
6 www.frbuyer.com APRIL 2015
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WALKING EXPO WEST
WALKING
EXPO WEST
New products, new trends and a new attendance record.
BY WARREN THAYER
N
ew products abounded at the 35th annual Natural
Products Expo West March 6-8 at the Anaheim, Calif.,
convention center. Attendance grew by 7.2% to a record
71,000+ for the show, the world’s largest natural, organic and
Consumer research by the company shows
healthy products event.
that croissants are the No. 1 requested item
Produced by New Hope Natural Media, the show drew more than
on the gluten-free new product wish list.
2,700 exhibiting companies and 634 fi rst-time exhibitors. New Hope
identifi ed fi ve major trends at the event:
Cold Brew Coffee
1. Advancements in transparency and traceability of products.
Califi a Farms
2. New levels of minimal food processing, featuring short lists of (www.califi afarms.
nutrient-dense ingredients. com), Bakersfi eld,
Calif., introduces
3. Increased prevalance of Paleo-positioned off erings in every
Concentrated Cold
category. (cid:81)(cid:3)(cid:3)(cid:3)
Brew Coffee with
4. Innovations in packaging, including advancements in sustainabil- 60% less acidity
ity, consumer education and shelf stability. than hot brewed
coffee. The 32-ounce
5. More protein in pretty much everything.
recyclable Tetra
Natural Products Expo East will be Sept. 16-19 at the Baltimore, package makes eight
Md., convention center. Expo West returns to the Anaheim conven- strong cups when
tion center next year from March 11-13. Here’s a look at some of the mixed with the user’s
new items we found at last month’s show. choice of liquid
beverage and can be
Gluten-Free Croissants
customized to be
Dr. Schar USA (www.
served dark, light,
schar.com), Lyndhurst,
hot or iced. Also
N.J., launches gluten-free
new: three ready-
European-made croissants
to-drink Cold Brew
in four-count packages
Single Serve (10.5–ounce) Iced Coffee with
in both plain (7.8 ounces
Almondmilk fl avors: Triple Shot Cold Brew,
per bag) and hazelnut
Mocha Mexíca Cold Brew and Dirty Chai
cream-fi lled (9.2 ounces
Cold Brew. All Califi a Farms coffee drinks
per bag) varieties. The
are soy-free, dairy-free, gluten-free and non-
introduction stemmed
GMO, and have less sugar and calories than
from the discovery that
competing products.
a small amount of wheat
starch, processed to remove
Organic Hummus/Dips
gluten, added a durability
La Terra Fina (www.laterrafi na.com), Union
to the dough that was key
City, Calif., adds new certifi ed organic ranch
to achieving the croissant’s
dips and hummus to its line. All are gluten-
trademark fl aky crust.
free and contain no nuts or trans-fats.
8 www.frbuyer.com APRIL 2015
Made with Greek yogurt, the beer BBQ pulled pork, Cajun beef, shredded beef & black
organic ranch dips come bean, chicken & black
in Classic Ranch, Cracked bean, Buffalo chicken &
Black Pepper Ranch and blue cheese, meatball
Chipotle Ranch. All have mozzarella and uncured
50 calories per serving pepperoni.
and contain live active
cultures. The company’s
new organic hummus Asian Broths, Soups
includes organic fl ax seed San Francisco-based Nona
oil to increase its Omega 3s. It Lim (www.nonalim.com)
comes in Classic, Roasted Red Pepper adds Spicy Szechuan to
and Roasted Garlic. All are USDA-certifi ed organic. The its line of refrigerated
packaging is made from 35% recycled PET materials. Asian broths and noodles.
Suggested retails are $4.99-$5.99. The 20-ounce packages
have an SRP of $6.99. Also
Gluten-Free new: three additions to
Tamales its soup line: Celery Root,
CedarLane Kale Potato and Spicy
Natural Rice. The 12-ounce packages carry a $6.99 SRP. All the
Foods (www. company’s products have no preservatives, additives or
cedarlanefoods. excess salt, and come in BPA-free pouches.
com), Carson,
Calif., rolls out Quinoa Burgers
a line of all- Los-Angeles-based giv foods debuts quinoa burgers
natural, gluten- made with organic
free frozen tamales wrapped in corn husks. A good quinoa, buckwheat
(cid:81)(cid:3)(cid:3)(cid:3)
source of protein and fi ber, the microwaveable tamales and soy-free protein
come in four vegetarian fl avors: Chile & Cheese, Roasted and nutrient dense
Vegetable, Spinach & Feta Cheese and Sweet Corn. SRP is superfoods. They
$4.49 to $5.49 for a two-count box. have 60% more
protein than
Burritos, Entrees & More comparable non-
Good Food Made Simple (www.goodfoodmadesimple. soy burgers and are
com), Wellesley, Mass., has added items containing no 70% organic. Made
artifi cial preservatives, fl avors, colors, sweeteners or with non-GMO
ingredients, they
are gluten-free, soy-
free, dairy-free and vegan. Varieties are: Sriracha with
Sweet Chili, Chipotle Chili Lime with Black Beans, Sweet
Potato Sage, and Mediterranean with Kalamata Olives.
The 2.5-ounce burgers,
packed 3 to the box,
carry a suggested retail
hydrogenated oils. New are: 7-ounce Breakfast Bowls of $5.99. The company
(SRP $3.99-$4.39) with cage-free egg whites (spinach donates half its profi ts
scramble, and turkey sausage) and with cage-free eggs to causes consumers get
(uncured bacon and eggs, and uncured ham and eggs); to choose. (www.giv50.
5-ounce spinach scramble Breakfast Burritos with cage- com).
free egg whites (SRP $1.99-$2.79); 6.2-ounce Café Wraps
with cage-free egg whites in chicken chorizo and huevos Korean Cuisine
rancheros varieties (SRP $2.49-$2.99); 8.8-ounce Pancake Omaha, Neb.-based Suji’s
Puffs in banana and original fl avors, (SRP $3.49-$3.99; and Korean Cuisine (www.
a line of 6-ounce Entrée Burritos (SRP $2.59-$3.29) in sujiskorean.com) adds
nine varieties — spicy Southwest chicken, Rueben, root Pork Bulgogi Dumplings
APRIL 2015 www.frbuyer.com 9
WALKING EXPO WEST
and Beef Bulgogi Dumplings to its frozen line. Also new Varieties are: Four-Cheese, Uncured Pepperoni and
are four refrigerated items: Savory Beef Bulgogi; Spicy Mediterranean. The 9.5-inch pizzas weigh 12-13.4 ounces,
Pork Bulgogi; Beef Bibimbap Rice Bowls; and Kimchi & and carry suggested retails of $8.99.
Pork Bulgogi Rice Bowls. All products come in a variety of
sizes. The authentic Chia Energy Beverages
dishes have all- Mamma Chia (www.
natural ingredients mammachia.com),
and are gluten- Carlsbad, Calif., rolls
free. Founder and out Chia Energy
CEO Suji Park is Beverages in four
a restaurateur in fl avors: Blackberry
Korea, Japan and the Blast, Raspberry Razz,
United States. Cherry Charge and
Grape Power. Each
Artichoke Burgers 10-ounce bottle,
Five Star Foodies, made with chia and
Cincinnati, adds guayusa, has 2,500 mg
two new artichoke of Omega 3s (a full day’s worth), 6 grams of fi ber, 4 grams
burgers to its line, each with 6 grams of protein per of complete protein, 90 mg of natural caffeine (equal to
burger. The new French Herb features Mediterranean an 8-ounce cup of coffee), twice the antioxidants of one
fl avors with a blend of rosemary and lavender and a cup of green tea and 120 calories.
hint of garlic. Tandoori Spice artichoke burgers feature
a traditional spice mixture of North India for a robust Probiotic Kefi r with Protein
smokiness. The products have no fi llers, Lifeway Foods (www.LifewayKefi r.
processed soy or isolated proteins and all com), Morton Grove, Ill., debuts three
ingredients are non-GMO (“when available we probiotic kefi rs with 40 grams of protein
try to source local and organic ingredients”). per 16-ounce bottle. Varieties are: mixed
(cid:81)(cid:3)(cid:3)(cid:3)
There are three 2.5-ounce burgers per box, berry, vanilla and banana. The products
carrying an SRP of $5.99. are naturally gluten-free, 99% lactose-
free and contain 12 live and active
Stronger Ginger Brew probiotics. Suggested retail is expected
Reed’s Inc. (www.reedsinc.com), Los Angeles, to be in the range of $2.99-$3.79. Lifeway
launches Stronger Ginger Brew, with 50% has also added coconut to its varieties
more ginger than its fl agship product, of frozen kefi r. The all-natural, gluten-
Reed’s Extra Ginger Brew. Made without free product has 90 calories per serving,
artifi cial fl avors, high fructose corn syrup and is 99% lactose-free.
or preservatives, the product uses ginger
root, cane sugar and honey in a brewing Ice Cream Sandwiches
process that is more than 200 years old. Tillamook, Ore.-based Tillamook County Creamery
Four-packs of the 12-ounce bottles carry a Association (www.tillamook.com) launches
suggested retail of $5.99. A recent addition: superpremium waffl e
coffee Kombucha, the ninth item in Reed’s cone cookie ice cream
Culture Club Kombucha lineup. The culture is grown sandwiches under
in brewed organic the Tillamookies
coffee, instead of tea, name. They come in
like most kombucha. Oregon Strawberry,
Chocolate Hazelnut,
Gluten-Free Pizza Mint Chocolate Chip
Better4U Foods and Vanilla Bean. They
(www.better4ufoods. feature superpremium
com), Delray Beach, ice cream or
Fla., introduces three Italian-style gelato,
gluten-free pizzas sandwiched between
featuring sprouted crispy waffl e-cone
ancient grains. cookies coated with dark chocolate. Four 3.5-ounce
10 www.frbuyer.com APRIL 2015