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Transactions and Strategies : Economics for Management PDF

571 Pages·2010·4.448 MB·English
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by Robert J. Michaels| 2010| 571 pages| 4.448| English

About Transactions and Strategies : Economics for Management

Through its modern approach to managerial economics, TRANSACTIONS AND STRATEGIES: ECONOMICS FOR MANAGERS prepares students to become informed business decision makers by bringing the course materials for managerial economics up to date with the theory and practice of the field. Organized around the idea that transactions are the fundamental unit of economics, and that their governance by markets, contracts, or organizations is the most important economic question for businesses to cope with, this revolutionary text uses vivid examples from around the world to illustrate relevant theory. The first portion of the text covers the familiar economic theory of markets when transactions are standardized while the second half focuses on contracts, risk and asymmetric information, and organizational design.

Detailed Information

Author:Robert J. Michaels
Publication Year:2010
ISBN:9780538786096
Pages:571
Language:English
File Size:4.448
Format:PDF
Price:FREE
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