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Download The Power of Customer Misbehavior: Drive Growth and Innovation by Learning from Your Customers by Michael T. Fisher in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About The Power of Customer Misbehavior: Drive Growth and Innovation by Learning from Your Customers
To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.
Detailed Information
| Author: | Michael T. Fisher |
|---|---|
| Publication Year: | 2013 |
| Pages: | 216 |
| Language: | English |
| File Size: | 9.9 |
| Format: | |
| Price: | FREE |
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