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Sport Business in the Global Marketplace (Finance and Capital Markets) PDF

256 Pages·2003·1.426 MB·English
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by Hans Westerbeek, Aaron Smith| 2003| 256 pages| 1.426| English

About Sport Business in the Global Marketplace (Finance and Capital Markets)

Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialization of sport, sport marketing, franchising, television, and other rights, and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.

Detailed Information

Author:Hans Westerbeek, Aaron Smith
Publication Year:2003
ISBN:9781403903006
Pages:256
Language:English
File Size:1.426
Format:PDF
Price:FREE
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