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About MGT603 - Final Term Notes
The document provides notes on strategic management including types of strategies. It discusses horizontal integration as seeking ownership over competitors to gain economies of scale. Michael Porter's generic strategies of cost leadership, differentiation, and focus aim to gain competitive advantage. Cost leadership emphasizes low costs while differentiation focuses on unique products. The focus strategy targets specific customer segments. Critics say generic strategies lack flexibility. Treacy and Wiersema identified operational excellence, product innovation, and customer intimacy as value disciplines.
Detailed Information
| Author: | ['Muniba Ch'] |
|---|---|
| Publication Year: | 2023 |
| Pages: | 302 |
| Language: | English |
| Format: | |
| Price: | FREE |
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