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About MGT301 Principles of Marketing Short Questions Answers For Preparation of Midterm Exam
The document provides answers to multiple questions related to principles of marketing. It defines key concepts like mass marketing vs database marketing, the roles of brokers and agents, competitive advantage, business markets, reasons for studying consumer behavior, how organizations create customers, levels of segmentation, differences between customers and consumers, factors in a company's macro environment, strategies for strategic business units, principles of public policy towards marketing, and benefits communicated through product attributes.
Detailed Information
| Author: | ['Shujabad Oil Mills'] |
|---|---|
| Publication Year: | 2019 |
| Pages: | 7 |
| Language: | English |
| Format: | |
| Price: | FREE |
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